Email Marketing Specialist

About the Role

Signature Solar is seeking a high-impact Email Marketing Specialist to own and scale our email channels. This role will be responsible for building and optimizing best-in-class B2B and B2C email programs, including campaign execution, lifecycle automation, segmentation, testing, and performance optimization.

• Develop and execute the B2B and B2C email marketing strategy across the full customer lifecycle (lead nurture, onboarding, activation, cross-sell, upsell, re-engagement, retention).
• Partner with Marketing, eCommerce and Sales to align email programs with launches, promotions, and GTM initiatives.
• Build segmentation and personalization frameworks based on behavior, lifecycle stage, industry, and purchase intent.

• Own end-to-end email production: concepting, copy, creative briefing, build, QA, optimization/testing, deployment, and post-send analysis.
• Design and implement automated journeys (welcome, abandoned cart, browse abandonment, post-purchase, reactivation, lead nurture, B2B sales handoff, etc.).
• Maintain and optimize trigger logic, timing, and frequency to maximize engagement and conversion.

• Lead A/B and multivariate testing across subject lines, creative, CTAs, offers, cadence, and personalization.
• Continuously improve deliverability, open rates, CTR, conversion, and revenue per send.
• Own reporting dashboards and performance insights tied directly to revenue, pipeline, and ROI.

• Forecast and track email-driven revenue contribution for both eCommerce and B2B pipeline.
• Identify opportunities to increase AOV, repeat purchase, and lifetime value through targeted lifecycle programs.
• Support promotional strategy and pricing tests in partnership with eCommerce and Performance Marketing.
• All other duties assigned.

• 2–5+ years of hands‑on email marketing experience in high-volume B2C and/or B2B environments.
• Proven experience building lifecycle automation and revenue‑driven email programs.
• Deep understanding of segmentation, personalization, and behavioral targeting.
• Strong copy instincts and conversion-focused creative judgment.
• Experience with ESPs and marketing automation platforms (Hub Spot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar).
• Advanced knowledge of deliverability best practices, CAN‑SPAM/GDPR compliance, and data hygiene.
• Strong analytical skills with experience using data to drive optimization and business decisions.

• Experience in Salesforce, Big Commerce, eCommerce, solar energy.
• Experience supporting both direct-to-consumer and sales-assisted B2B funnels.
• Advanced analytics a plus.

• This position may require the ability to perform tasks that involve sitting, standing, walking, lifting 25+ lbs, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodations.

Signature Solar is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.