Senior Product Marketing Manager, Discipline Verticals

Senior Product Marketing Manager, Discipline Verticals

Job Category
:
Marketing

Requisition Number
: SENIO
003228

Locations

Remote

Travel Required
:
Yes

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you ll play a vital role in advancing our mission.

If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!

The Senior Product Marketing Manager, Discipline Verticals are central figures within Macmillan Learning's marketing organization. This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging. The analytical and creative marketing strategist who will excel in this role demonstrates a track-record of creating and fostering scalable feedback loops that underscore a deep understanding of the needs of target audiences, ensures effective positioning and messaging, and delivers desired revenue and activation results.

This role reports directly to the Director of Product Marketing and is responsible for working closely with stakeholders in Product, Learning Science, Field Marketing, Performance Marketing, Brand Experience, and Discipline Strategy Teams to develop strategic plans that provide clear direction for go-to-market strategies for discipline-specific features and solutions, tactical marketing campaigns, communicate the value of products and features, provide a framework for sales strategies, and identify and champion platform strategies based on technology product marketing best practices to address current market and realities and product capabilities in the disciplines they represent.

This role does not manages other employees.

We know that talented candidates sometimes hesitate to apply when they don t meet every single qualification listed. We encourage you to apply if you re excited about this role and believe you can contribute meaningfully to our team, even if your background doesn t align perfectly with every requirement. We re looking for people who are passionate about our mission and can bring valuable perspectives to our work.

Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we d love to hear how your unique background and abilities could contribute to our team s success. We re committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we re excited to learn about the different ways you might add value to our organization.

• Develop and lead go-to-market strategies for Macmillan Learning s discipline-specific solutions.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure discipline solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning s solutions in the discipline markets they cover.

• Positioning and Messaging
• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform campaign strategies, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.

• Voice of the Market
• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research in conjunction with Performance Marketing, LSR, and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and…