Business Development Manager

Discover Trend

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response.

With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. For additional information, visit

At Trend, we are always looking for top talent. We hire capability 1st, and you will work with the best. When you join us, you have direct access to any level, and freedom to make an impact and influence. With Trend Micro, you drive your own development. You are recognised for your passion to succeed, and can be the best part of yourself here.

Location:

UK

Trend Micro is a global cybersecurity leader with more than 35 years of experience protecting digital lives worldwide - from individuals to large enterprises. Recognized as a leader in consumer digital life protection, the company combines deep threat research, advanced AI-driven technologies, and user-centric solutions to safeguard millions of individuals and families across connected devices and online activities.

We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place.

Trend Micro is expanding its consumer cybersecurity presence in Europe through strategic B2B2C partnerships with organizations that serve large consumer bases, such as telecommunications providers, financial institutions, fintechs, insurers, and digital platforms.

We are seeking an experienced Partner Development Manager to drive this growth across the region.

This is a high-impact business development role focused on establishing and scaling our consumer business to deliver Trend Micro’s consumer cybersecurity solutions to end-users via trusted partners.

You will own the full partnership lifecycle — from identifying opportunities, developing commercial models, and closing deals, to executing go-to-market initiatives in collaboration with internal and partner teams.

• Partner Acquisition & Relationship Management
• Identify, engage, and secure strategic partnerships with telcos, banks, fintechs, and digital platforms with large consumer bases.
• Build strong, trust-based relationships with senior stakeholders in partner organizations.
• Negotiate and close mutually beneficial commercial agreements.
• B2B2C Strategy & Execution
• Develop and implement go-to-market strategies that drive uptake of Trend Micro’s consumer products via partner ecosystems (e.g., bundles, integrated services, cobranded offers).
• Collaborate cross-functionally (product, legal, marketing, operations) to deliver partner-ready solutions.
• Market & Competitive Intelligence
• Monitor market trends, regulatory shifts, and competitor activity across Europe to evolve strategy and prioritize opportunities.
• Provide insights to internal teams to enhance product-market fit and customer value propositions.
• Event Participation & Brand Positioning
• Identify and coordinate Trend Micro’s participation in key regional events to enhance visibility, generate leads, and foster partner relationships.
• Performance Management
• Manage a sales and partnership pipeline using CRM tools.

• 5 years + experience in business development, partnerships, or sales within technology, cybersecurity, telecom, or financial services industries.
• Proven success in B2B2C or embedded product models, preferably involving consumer digital services or subscriptions.
• Solid understanding of the European tech market – ideally within security or a related field.
• Demonstrated ability to lead partner…