Marketing Coordinator

Overview

Position Overview:

Reporting to the VP of Sales, the Marketing Coordinator is a high-volume, B2B industrial marketing role for RELCO based out of Willmar, MN (Hybrid). You will serve as the right hand to the VP of Sales, acting as the bridge between technical teams, commercial stakeholders, and external vendors. This is a "doer" role—you aren't just strategizing; you are managing 20+ active projects, writing technical white papers, and physically setting up tradeshow booths.

Willmar, MN — Onsite, Hybrid or Fully Remote

Full-Time

VP of Sales

Exempt/Salary

No

Reporting to the VP of Sales, the Marketing Coordinator is a high-volume, B2B industrial marketing role for RELCO based out of Willmar, MN (Hybrid). You will serve as the right hand to the VP of Sales, acting as the bridge between technical teams, commercial stakeholders, and external vendors. This is a "doer" role—you aren't just strategizing; you are managing 20+ active projects, writing technical white papers, and physically setting up tradeshow booths.

• Interface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiatives
• Coordinate 20+ marketing projects simultaneously across the RELCO brand + support the overall global marketing function as needed
• Serve as marketing liaison with external vendors
• Develop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and priorities
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Assist in developing and implementing the company’s brand strategy
• Lead tradeshow coordination (planning, execution, and deliverables)

• Support the VP Sales, RELCO and Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategy
• Coordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)
• Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendors
• Coordinate PPC & SEO activities to continuously optimize our digital presence
• Develop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketing
• Develop content across multiple platforms (social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

• Bachelor’s degree (or equivalent) in marketing, project management, or communications
• 3-5 years of marketing coordinator experience or a similar role
• 3-5 years’ Experience coordinating and attending Trade shows

• Experience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendors
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong organizational skills with high attention to detail and deadlines
• Excellent communication and presentation skills
• Ability to work well as part of a team

• Must be able to ascend and descend ladders, stairs, and in proximity to loud equipment.
• Must be able to lift and carry or otherwise move up to 50 pounds occasionally.
• Must be able to see and respond to at-risk situations.
• Must be able to wear personal protective gear when in industrial locations.
• Must be able sit for longer periods of time as well as move about throughout the office and production, / laboratory environment.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.…