Senior Audience Marketing Manager - Awareness and Activation

.
** Senior Audience Marketing Manager - Awareness and Activation****£52,000-£57,000
** plus
*
* Reports to:

** Audience Marketing Lead
** Directorate:
** Marketing, Fundraising & Engagement
*
* Contract:

** 12 month fixed-term contract
*
* Hours:

** Full time 35 hours per week
*
* Location:

** Stratford, London Office-based with high flexibility (1-2 days per week in the office)
** Closing date:
** 08th February 2026 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply.

Please contact  or  as soon as possible.
** Visa sponsorship:
** You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is
** not
* * able to offer visa sponsorship.
** Recruitment process:
** two stage interviews
** Interview date:
** first stage interviews 20th February. second stage 23rd February.
** At Cancer Research UK, we exist to beat cancer.
** We’re looking for an inspiring Senior Audience Marketing Manager that leads on the development and delivery of the marketing strategy and plan for Awareness and Activation, taking an audience centred approach to meet the needs of key Cancer Research UK audiences and deliver against organisational objectives.## This role will lead a team of 5 to deliver a cross-channel integrated marketing plan, ensuring creative excellence and establishing best practice and expertise in above-the line marketing campaigns that drive awareness, consideration and activation amongst our audiences.##

* Lead your team to plan, develop, implement and optimise a year-round integrated marketing campaign that drives awareness of CRUK and how to support us; shifts consideration to support CRUK and activates audiences to donate, fundraise, volunteer, pledge
* Oversee and lead the team to deliver marketing campaigns from planning, budgeting, managing stakeholders, creative delivery, implementation, optimisations, results and analysis
* Translate the marketing strategy, KPIs and resource plan into an Awareness and Activation marketing plan, working with key stakeholders and agencies to develop this
* Oversee and manage a significant budget (£15m) effectively to deliver against targets
* Oversee the creative development and production of marketing materials by leading your team to work collaboratively with creative agencies, freelancers and in-house designers ensuring excellent creative delivery that is relevant to audiences for use across a wide range of channels
* Work closely with the Marketing Planning function to feed overarching campaign objectives and campaign results and insight to inform briefing and integrated planning and consult throughout the planning process
* Champion marketing’s shift to an audience centred approach exploring ways to better meet the needs of our audiences in a relevant, targeted way through creative, content and channels
* Work with the Marketing Channel experts to ensure we are utilising the most effective  and innovative channel mix to engage our key audiences and drive efficiencies where possible
* Work with Communications, Science Engagement stakeholders, and wider Marketing and Digital teams to ensure optimised end to end journeys are considered and optimised for maximum engagement and conversion
* Work with Data and Insight experts to ensure we are maximising the value of our data as an asset, and effectively using data to target the right individuals with the right message at the right time
* Manage and motivate key agencies and suppliers, ensuring they are driving value for Cancer Research UK and delivering best in class campaigns, creative, channel planning and content
* Work with Insight stakeholders in Marketing and across the organisation to track and monitor the impact of our campaigns, ensuring we are meeting and exceeding marketing objectives and reviewing activity with a performance mindset
* Expertise in above-the-line (ATL)…