Senior Product Manager

Position Summary

Develop and deliver product line AOP with clear strategy and execution plan. This role drives product strategy, product lifecycle management, and pricing strategy for our Roll Label segment. This role blends the analytical rigor of product management with the strategic mindset of pricing and business development to identify growth opportunities, shape customer‑centric solutions, and drive profitable revenue acceleration.

• Product Portfolio Management: launch new and innovative products and introduce “me‑too” offerings to capture market share
• Pricing Strategy and Execution
• Customer and Market Engagement
• Strategic Planning and Forecasting
• Market Intelligence & Customer Insights: conduct in-depth analysis of market trends, customer feedback, and the competitive landscape to identify growth opportunities aligned to Mactac's goals and objectives.
• Lead cross‑functional ideation and feasibility assessments for growth opportunities; develop business cases, product positioning, and go‑to‑market strategies.
• Represent the product line in customer meetings, trade shows, and industry events.
• Define product requirements, value propositions, launch strategies, and repositioning efforts in collaboration with R&D and Innovation.
• Drive alignment between product messaging, pricing strategy, and differentiation to ensure clear, compelling value to target customers.
• Manage lifecycle of existing products, including enhancements, rationalization, and end‑of‑life planning.
• Monitor product performance and profitability, making data‑driven decisions to optimize the portfolio.
• Develop and maintain pricing models, frameworks across product lines and customer segments.
• Analyze market trends, competitor pricing, and customer behavior to inform pricing decisions and recommend adjustments.
• Contribute to annual planning, revenue forecasting, and strategic roadmap development.
• Track KPIs and provide regular updates and insights to leadership on product performance, risks, and opportunities.

• Minimum 10 years of experience in product management, marketing, business development, or innovation roles with a strong track record of launching new products, repositioning existing offerings, and driving market growth.
• Ability to work well under pressure, manage multiple projects, and meet deadlines.
• Strong leadership skills and ability to coach and influence others.
• Excellent verbal and written communication skills, including interacting with all levels of personnel both within and outside Mactac.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Strong organizational, planning, administration, problem‑solving, time‑management, and interpersonal skills.
• Experience in creating and delivering professional presentations.
• Background in pressure‑sensitive adhesives, printing, distributor, and/or technical products preferred.
• Basic understanding of applicable equipment fundamentals.
• Good knowledge of present and potential markets, manufacturing processes, quality standards, product specifications, customer requirements, ancillary suppliers, and their products.
• Proven ability to lead and influence cross‑functional teams across Sales, Marketing, R&D, and Operations, with excellent stakeholder engagement and change‑management skills.
• Demonstrated success applying market intelligence, customer insights, and competitive analysis to shape product strategy and deliver differentiated, commercially viable solutions.
• Experience developing and executing pricing strategies aligned with business objectives and portfolio management initiatives that drive profitable growth.
• Exceptional analytical skills and ability to interpret complex data, assess market dynamics, and translate insights into actionable strategies.

• A bachelor’s degree (B.A.) from a four‑year college or university; or one to two years related experience and/or training; or equivalent combination of education or experience.
• An MBA is preferred.

• Minimum Green Belt certification or Project Management training preferred.
• Experience in pricing strategy, cost modeling, and operational execution highly valued.

• Ma…