Key Account Representative Trent - British American Tobacco

Key Account Representative - Stoke on Trent - British American Tobacco

Join to apply for the Key Account Representative - Stoke on Trent - British American Tobacco role at Acosta Europe

At Acosta Europe, we help some of the biggest brands in the world grow in-store presence and sales through innovative, insight-led field marketing solutions. We're now looking for a driven Key Account Representative to join our field team and represent key clients across major retail stores. If you thrive in a fast-paced, autonomous role and want to make an immediate impact on sales, this could be the opportunity for you.

• Visit stores in a defined territory, ensuring our clients  products are fully available, visible and compliant at the point of purchase.
• Use real-time data and insights to prioritise store visits, negotiate extra space and displays, and build strong relationships with retail teams to increase brand presence and drive incremental sales.
• Conduct store visits aligned to client KPIs and complete interventions that directly impact sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in-store activity, capturing high-quality photos and clear reporting.
• Utilise data and digital tools to drive in-store actions and adjust your journey plan as needed.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store-level systems.
• Maintain and manage point-of-sale (POS) stock and ensure readiness for all client promotional cycles.

• Strong communication and interpersonal skills with the ability to build store-level rapport.
• Target-driven and highly organised, with good time management.
• Confident and self-motivated with a proactive mindset.
• IT literate with sound administrative and reporting skills.
• Full Valid Driving Licence (essential due to travel requirements).

• Previous experience in retail, FMCG, field sales or merchandising.

• Competitive salary and company car
• Flexible, field-based working environment
• Tools of the trade, including mobile technology
• 25 days holiday plus bank holidays
• Life assurance and pension
• Access to Acosta University for ongoing learning and development
• Opportunity to work with globally recognised brands across top retailers