Social Media Coordinator

Benefits of joining us as our Social Media Coordinator include:

• Employee discounts and memberships
• Access to wellbeing hub
• Prayer facilities
• Opportunity to really make a difference!

• To work with the Associate Director of Communications (Digital) to shape Human Appeal’s Social Media Strategy and design campaigns to increase brand awareness, acquire new customers / donors, encourage interaction, increase social conversion and engagement levels.
• To successfully build Human Appeal’s online communities on Facebook, Instagram, Twitter, Youtube, Linked In and Snapchat to help raise the international profile of the charity and build meaningful relationships with donors, volunteers, key influencers, the media and other target audiences.
• To analyse the activity across platforms to identify and follow up on successes whilst working with other teams to plan future social media campaigns (organic and paid) for maximum return on ad spend (ROAS).
• To proactively and reactively protect and enhance the reputation of Human Appeal across social media, maintaining a high level of customer service at all times.
• To identify and implement new tools to boost our social media communities and conversions.
• To increase social conversions across platforms year on year against set KPIs.

• Degree in a relevant field (e.g., Digital Marketing) or equivalent experience.
• At least 3 years’ experience in social media marketing or community management.
• Proven success in delivering and optimising both organic and paid social campaigns against KPIs.
• Strong practical knowledge of paid social best practices, including optimisation, account structure, bidding strategies, and targeting.
• Extensive experience in paid social media buying and multi‑channel social advertising.
• Experience managing and optimising direct response and eCommerce campaigns.
• Confident using native advertising platforms (Facebook/Instagram, Twitter, Linked In, etc.) and maximising ad budgets.
• Skilled in writing social media content that aligns with brand guidelines and tone of voice.
• Charity sector experience is a plus.
• Experience managing influencer or blogger partnerships.
• Familiar with social listening tools and feeding insights back into the business.
• Experience with social CRM.
• Able to manage and track social media budgets.
• Strong understanding of major and emerging social platforms and how to use them effectively.
• Proficient with social reporting tools (e.g., Facebook Insights) and able to extract data from Google Analytics.
• Experience with Google Tag Manager.
• Able to write engaging content that drives conversions and builds brand awareness.
• Comfortable working in a fast‑paced environment with tight deadlines.

Experience with multi‑channel attribution. This would be an ideal role for a Social Media Coordinator looking to make a difference in a rewarding role within the Charity Sector!

We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success please click ‘apply’ today to become our Social Media Coordinator – we would love to hear from you.

Disclaimer:
Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time.