PR & Media Relations Specialist

Overview

PR & Media Relations Specialist at Pets ation:
Hybrid – 2+ days/week at Handforth Support Office (Tuesdays & Wednesdays).

Contract:

Full-time | Permanent.

Reports to:

Consumer PR & Media Manager. Grade:

E.

Pets at Home is the UK’s leading petcare brand, bringing together more than 450 petcare centres, over 350 grooming salons, and almost 500 veterinary practices across the UK. You’ll be at the heart of telling our story to the media, shaping how we show up in the media, leading campaigns, and amplifying the work across our business with creativity, clarity and purpose.

Key focus areas include seasonal campaigns, product innovations, and sharing data-driven insights from our 8.2 million Pets Club members and Pets Foundation stories.

• Lead the narrative:
  Design and deliver end-to-end PR campaigns that align with our brand, values, and business goals.
• Be our media voice:
  Manage the press office, respond to journalist inquiries, and build strong relationships with key media contacts.
• Spot the story:
  Collaborate across teams to uncover newsworthy moments and bring them to life in the right channels.
• Guide and support:
  Prepare colleagues for media engagement with clear, concise briefings and expert advice.
• Measure impact:
  Track coverage, evaluate success, and report on performance to senior stakeholders.

• 3–5 years’ experience in PR (consumer and/or corporate), either in-house or agency-side.
• A natural storyteller with excellent written and verbal communication skills.
• Strong understanding of the UK media landscape and audience trends.
• Proven ability to manage campaigns from concept to coverage.
• A proactive, collaborative and positive mindset with a can-do attitude and a genuine passion for pets.

• Experience in retail or animal welfare sectors.
• PRCA qualification or similar accreditation.
• Familiarity with social listening tools and insights.
• Experience of line management and team development.

• Be part of a purpose-led business that puts pets and people first.
• Work in a fast-paced, supportive environment where your ideas matter.
• Enjoy hybrid working with regular collaboration days at our Handforth Support Office.
• Make a real impact — and have fun doing it.

Apply now and help us tell the incredible stories about pets and the people who love them. We value diversity and are committed to creating an inclusive environment for all colleagues. We encourage applicants from all backgrounds to apply and will remove barriers to opportunity where reasonable.

Pets at Home

15-09-2025

30-09-2025