Student Recruitment and Engagement Manager

ABOUT ASPIRE

Aspire Public Schools operates a network of high-performing, college preparatory charter schools serving TK-12 scholars in communities across California. Founded in 1998—in an effort to transform the inequitable racial, social, and gender outcomes that our communities persist through—Aspire is one of the largest and most forward-thinking open-enrollment public charter school systems in the nation.

Our purpose is to prepare our scholars for success in college, career, and life. At Aspire, we set a foundation for our scholars to gain knowledge, skills, and power to access and make choices for their families and post-secondary lives. Every day, our community of students, families, teachers and staff comes together to learn, work, and play in an environment grounded in our values of Bienestar (Well-Being), Culture of Belonging, Community Partnership, Agency & Self-Determination, and Joy.

The Student Recruitment and Engagement Manager will drive the recruitment and retention of TK-12 scholars. In this role, the Student Recruitment and Engagement Manager will ensure the growth of Aspire’s scholar community through dynamic recruitment campaigns, engaging family outreach events, and partnership with local organizations. This role will manage targeted recruitment campaigns, create engaging content for social media, and organize family engagement events, all aimed at promoting Aspire’s mission to transform inequitable outcomes in education.

• Student Recruitment-Focused Brand Management
• Design, implement, and manage recruitment campaigns targeting TK-12 scholars and their family interest, ensuring alignment with Aspire’s mission.
• Develop recruitment materials, such as flyers, brochures, and email newsletters, ensuring consistency in messaging and branding.
• Collaborate with Aspire’s leadership, marketing, admissions, and academic teams to ensure alignment on recruitment goals and strategies.
• Provide input on student recruitment strategies during school wide planning meetings and collaborate on cross-functional projects to promote the growth of Aspire’s scholar community.
• Partner with school administrators and support staff to develop engagement strategies that enhance student retention and strengthen family connection to the Aspire community.

• Content and Campaign Creation
  -Marketing
• Manage outreach platforms and tools, such as social media and email marketing, to maximize campaign reach and engagement.
• Create engaging, culturally-responsive content for digital and print media that effectively communicates Aspire’s values and educational programs.
• Manage Aspire’s social media presence through posting regular updates, event announcements, and campaign materials to boost community awareness and interest.

• Family and Community Engagement
• Serve as the primary point of contact for prospective families, ensuring timely communication and engagement throughout the recruitment and enrollment process.
• Organize and lead family outreach events, such as open houses, information sessions, and school tours, aimed at fostering connections between prospective families and Aspire.
• Collaborate with community-based organizations to build partnerships that promote student recruitment and retention.
• Partner with school administrators and support staff to organize events and programs that support current families and ensure their continued satisfaction.
• Build and maintain strong relationships with local community leaders, educational organizations, and other partners to enhance Aspire’s visibility and drive scholar recruitment.
• Attend local community events, education fairs, and recruitment fairs to represent Aspire LA.

• Data Tracking and Analysis
• Monitor and report on recruitment metrics, such as inquiry-to-enrollment conversion rates, event attendance, and campaign performance, to inform recruitment strategies and meet enrollment goals.
• Track and analyze recruitment data to assess campaign effectiveness and adjust strategies to meet regions recruitment goals.

• * Additional:*
• Demonstrate knowledge of, and support, the Aspire Public Schools mission, vision, value statements including antiracism, policies and…