Digital Marketing & Events Executive

Overview

Peach 20/20 is hospitality’s premier network for ambitious board-level executives, founders and entrepreneurs. The organisation curates a range of industry-focused events, including conferences, awards, and international study tours through The Atlantic Club. Peach 20/20's mission is to connect leading hospitality professionals, inspire innovation, and foster personal and professional growth for its members.

The Digital Marketing Executive supports the delivery of high-quality registrations and engaged audiences for Peach’s portfolio of B2B conferences, awards, and live experiences. This role is hands-on and delivery-focused, with responsibility for CRM execution, marketing automation, delegate registration journeys, and on-site event management & delivery. The role reports into the Head of Brand and Marketing for Peach 20/20.

• Support delivery of delegate registration targets across events (both quality and quantity).
• Build and manage email-led registration journeys from launch to close
• Proactively maintain and update VIP audience segmentation (role, seniority, sector) across Top 500 brands/companies.
• Support VIP and senior audience recruitment through targeted campaigns
• Manage registration deadlines, pricing phases, and urgency messaging
• Track engagement levels/opt outs/recency of data/activity levels
• Manage onsite registration tech/badge deployment /welcome desk and event guest experiences

• Execute campaigns in Zoho CRM/automation platform
• Build and maintain event email campaigns and automated workflows
• Ensure CRM data hygiene and GDPR compliance
• Support integration between CRM and registration platforms

• Support the head of Marketing on Linked In activity and Instagram channels
• Publish speaker announcements, agenda highlights, and awards promotions, partner announcements on the Peach website and via social channels
• Drive traffic to event registration pages

• Work with the Head of Marketing to create post event surveys and track audience satisfaction/feedback
• Actively scrape/seek and store testimonials and reviews that support future marketing activity. Also report back on any negative/constructive feedback.

• Monitor email and social performance
• Suggest optimisation/new ideas to improve results

• 2+ years digital marketing experience (B2B preferred)
• Confident using Linked In for professional audiences
• Strong organisation and attention to detail
• Excellent written and spoken English/comms skills

• Work on high-profile B2B events and awards