Digital Marketing Executive

My client is an established organisation within the financial services sector is seeking an experienced Digital Marketing Exec to fill an initial 12 month contract. This role will play a key part in improving customer experience, driving insight through feedback, and supporting wider marketing initiatives.

You will be responsible for reviewing digital CRM activity, working cross-functionally to plan, execute and review campaigns while ensuring communications are optimised across the full customer journey.

Key responsibilities include:

• Leading the CRM sprint process, including planning, delivery and post-campaign review
• Reviewing and optimising customer communications to ensure a seamless experience at every interaction
• Supporting the delivery of strategic projects that impact CRM activity
• Managing a customer feedback and reviews programme, using survey tools to capture and analyse sentiment
• Designing and implementing ongoing CRM testing programmes using Marketing Cloud
• Working closely with content and marketing colleagues to identify testing and optimisation opportunities
• Acting as the CRM subject-matter expert within the marketing function
• Supporting CRM and platform queries in collaboration with technical and systems teams
• Researching and implementing new lead generation opportunities
• Conducting market and competitor research to inform campaign development

To be successful in this role, you are likely to have:

• At least three years’ experience in a CRM, marketing or communications role
• Hands-on experience with CRM platforms and email service providers (e.g. Marketing Cloud or similar)
• Experience using customer survey and feedback platforms (e.g. Survey Monkey or equivalent)
• Strong analytical skills, with experience using Google Analytics and other marketing insight tools
• Excellent organisational skills with the ability to manage multiple projects
• Strong copywriting, editing and presentation skills
• A solid understanding of social media platforms and digital marketing channels
• Good working knowledge of Microsoft Office, particularly Excel
• Exposure to Word Press or CMS platforms (beneficial but not essential)
• Strong communication skills and the ability to build effective working relationships

In return my client offers a great working environment, interesting workload and a generous benefits package. There may also be an opportunity for the role to extend or go permanent.