Copywriter

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long‑term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

We’re looking for a talented, self‑driven, confident copywriter to write compelling new messaging for a range of flagship product communications, which support our commercial objectives and resonate powerfully with our target audiences. At M&G, our ethos is to put customers at the heart of everything we do and this role pu.

You will play a key role in articulating and expanding the distinctive benefits of our key propositions, principally Pru Fund—our flagship smoothed investment solution. You’ll shape how we tell the Pru Fund story to advisers, helping them to understand and articulate the Fund’s unique benefits in an increasingly volatile and uncertain world.

• Write clear, compelling, and compliant copy for product collateral, web content, and promotional materials across digital and print.
• Translate complex investment concepts into engaging narratives that resonate with financial advisers and clients.
• Collaborate with marketing, investment, compliance, and digital teams to ensure messaging is accurate, consistent, and aligned with our brand tone of voice.
• Understand and execute against product messaging frameworks, content journeys, and thought leadership research campaigns.
• Ability to work flexibly in a fast‑moving environment while managing a range of stakeholders.

• Ability to write with clarity, authority, and emotional impact—balancing technical accuracy with high levels of accessibility, understanding and persuasion.
• Ability to flex the technical pitch and tone of articles depending on the sophistication of the audience, for example, either adviser or advised consumer.
• An understanding of content principles: message hierarchy, tone of voice, content flow and brand guidelines.
• An understanding of investment principles, diversification, and multi‑asset funds.
• Accuracy, attention to detail, and an ability to work to challenging deadlines.
• Financial services experience and an understanding of adviser‑client dynamics.
• Comfortable working in a regulated environment, collaborating with compliance teams, with an understanding of financial and non‑financial promotions.

• Ideally, some experience writing for the asset management or financial services industry is desirable, with a focus on investment products or adviser communications.
• An understanding of insured funds, particularly smoothed or with profits funds, would be desirable.
• Ideally, a working knowledge of FCA financial promotions rules and COBS guidelines is also desirable.
• Experience with Aprimo or other digital asset management systems would also be beneficial.

If this sounds like you, please apply with some examples of your written work.

Work Level: Experienced Colleague

Recruiter:
Phoebe Ewers

Close Date: 26th February 2026

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.
• Enjoy 38 days…