Product Manager, Instrumentation

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Published on:
Jan 6, 2026

Country:
United States

Job Category:
Marketing

Employment type:

Regular Full Time

Diasorin is a global leader in diagnostic solutions with a legacy spanning over 50 years. We develop innovative diagnostic assays and instruments trusted by healthcare providers worldwide. Our offering includes diagnostic tests and Licensed Technology solutions, positioning us as a broad supplier in the diagnostics sector.

Impactful Work:
Your contributions will directly impact patient care and make a meaningful difference.

Global Reach & Innovation:
Collaborate with colleagues worldwide on global healthcare solutions at the forefront of diagnostics.

Diverse and Inclusive Culture:
We value diversity and offer a supportive, collaborative environment.

Join Our Team:
We are looking for passionate and talented individuals ready to embrace new challenges and drive healthcare solutions forward.

Are you ready to be part of a dynamic team shaping the future of diagnostics? Apply today and be part of our journey toward a healthier, more connected world.

Job Scope

Here at Diasorin, the leader in laboratory diagnostics, this role supports the US immunodiagnostics segment with the aim to simplify specialty testing within the LIAISON family of solutions designed for hospitals and private testing laboratories.

Under the direction of the Sr. Director, Product Marketing, the Instrumentation Product Manager will be the subject matter expert, responsible for developing and leading the downstream marketing strategy for the LIAISON Instrumentation franchise in the US market as part of the growth strategy for Diasorin's specialty testing offering. This includes planning and execution of sales enablement for growth in the US market.

The role also supports clinical/scientific education needs and KOL collaboration.

As the Product Manager, you are flexible, can assess situations quickly, and pivot as necessary while managing multiple priorities. You analyze data, recognize patterns, and present succinct recommendations for action. You will collaborate cross-functionally, keeping the customer at the center and building relationships with internal Diasorin stakeholders, external laboratory customers, and franchise partnerships to deliver customer-centric LIAISON solutions.

We believe in a respectful and supportive workplace that values a diverse workforce representing our community and customers.

Job Responsibilities and Duties

• Subject matter expert for field/sales support and training programs for the LIAISON Instrumentation franchise. Supports business needs outside the franchise across the broader marketing team.
• Lead and execute the downstream marketing strategy for the LIAISON Instrumentation franchise.
  • Develop a clear Instrumentation Marketing Plan to drive product adoption, uphold strong positioning, and meet revenue goals.
  • Provide leadership to sales for segmentation/target account programs and sales support.
  • Monitor franchises and alert leadership to risks and opportunities.
  • Demonstrate storytelling to internal stakeholders as market research, reporting, and strategy are presented.
  • Develop a sales forecast reflecting market opportunities and financial goals.
  • Track performance and provide franchise reporting with deep-dive assessments as needed.
  • Manage the budget for the instrument franchise within allotted resources.
  • Coordinate with product development on design goals and updates to meet customer needs.
  • Collaborate with Global Marketing and technical teams to obtain customer feedback.
  • Establish and maintain external partner relationships for the franchise.
  • Coordinate cross-functionally based on franchise needs.
• Product Launch execution for new instrument launches.
  • Lead go-to-market strategy, messaging, pricing, and launch metrics. Create launch toolkits with messaging, positioning, sales enablement, and digital assets.
• Drive the planning and execution of sales enablement for growth in share in the US market.
  • Support sales through the customer journey and meetings.
  • Develop internal and customer-facing materials to improve franchise performance.
  • Deliver customer-facing presentations and instrument demonstrations as needed.
  • Assist with planning and execution of scientific studies and coordinate with external KOLs/scientists as necessary.
• Evidence-based approach to market research and analysis in developing franchise plans.
  • Stay up to date with competitive landscape and gain insights to inform strategy.
  • Create strategic market opportunity assessments for the US market as needed.
  • Establish market size and share positions for the franchise.
  • Familiarize with publications and payor/provider environments.
  • Test assumptions to ensure balanced strategic plans.
  • Develop business cases to grow the franchise and present action plans.

Other duties may be assigned based on department or organizational needs; these may be outside the LIAISON Instrumentation…