Professional Driver​/Instructor

Professional Driver/Instructor acts as an extension of EVENTLINK team in market; responsible for increasing brand and promotion awareness, generating sales opportunities, increasing consumer consideration through customized consumer engagements and hands‑on Ride and Drives featuring extensive and accurate knowledge of the brand, products, competitor brands, and assisting event staff in reaching program/event specified goals.

• Arrive on time, in approved uniform, and check in accordingly for each event
• Assist with event setup/teardown
• Ensure product or vehicle is showroom ready according to EVENTLINK vehicle management agreement when applicable
• Study and learn product training materials and pass product exam with 85% accuracy or higher
• Attend all required program training
• Ensure proper understanding and familiarity of any associated drive routes
• Provide a signed safe driver form, vehicle management agreement, maintain a valid driver's license through the duration of the program, and maintain a clean driving record according to program policy

• Generate consumer awareness of ongoing promotion
• Provide a positive image of the brand, EVENTLINK, and its Clients
• Adhere to program requirements/training processes including keeping a friendly and inviting demeanor, high energy, and open body language
• Provide in‑depth knowledge of product to consumers in a way that relates the product back to the consumer and effectively increases consumer awareness, perception, and consideration for the brand/product
• Be knowledgeable about additional program incentives available to consumers on a program/event basis
• Support other on‑site activities such as driving lead generation efforts per program guidelines
• Ensure product stays in showroom condition throughout the event/program
• Adhere to all DOT laws and safety procedures as a driver
• Ensure consumer adheres to all DOT laws and safety procedures as a rider
• Ensure consumer understands the drive process and the route
• Ensure all proper safe driving forms/drive waivers and valid driver's licenses are checked and submitted according to program policies
• Manage and distribute drive incentives as applicable following the consumer drive

• Assist with event tear‑down
• Report relevant metrics including brand engagements, product engagements, incentives distributed, consumer product/brand comments, total rides, total drives, and consumer engagements during the period of activation to the Field Coordinator/Event Manager at the end of each event
• Assist in taking accurate inventory of program assets and materials as needed

• Ensure proper knowledge of all ongoing promotional details and goals
• Pass ongoing product exams with 85% accuracy or higher according to product training and objectives
• Perform vehicle management spot checks and vehicle maintenance as needed when applicable
• Alert EVENTLINK of any issues that could affect the health or success of the event and/or program
• Complete additional duties assigned per market and per program/event basis

• High School or Equivalent

• Motivated self‑learner willing to keep informed on featured products
• Exceptional communication skills
• Ability to retain great detail and amounts of information and apply it to unique consumer engagements

• 21 years or older
• Valid driver's license and vehicle insurance
• No more than three moving violations in the last three years
• Agree to drug/alcohol screening and potential background check
• Previous product specialist and right‑seat driver experience required
• Own reliable transportation
• Reliable communication including working cell phone and dedicated email with responses to EVENTLINK within 48 hours

• Flexible schedule