Paid Media Specialist

Paid Media Specialist job vacancy in Stellenbosch.

Have you scaled digital campaigns across search, social, and programmatic platforms, all while keeping performance a top priority and turning ad spend into consistent ROI?

Our client in Stellenbosch with their fast-growing eCommerce travel brand driven company needs a results-focused individual who thrives in the digital media agency space.

Hybrid – 2 days in office, 3 days remote.

Requirements:

• Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing
• Google Ads Certified, with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization
• Strong technical confidence and proven ability to work independently
• Excellent communication skills, with the ability to clearly interpret data and strategic insights
• Self-managed, focused, and highly structured in approach to work
• Track record of long-term commitment in previous roles
• Genuine passion for travel, nature, and Africa’s tourism industry

Duties and Responsibilities:

• Effectively manage workload capacity, prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives
• Set up and manage tracking and analytics using Google Tag Manager (GTM), Google Analytics 4 (GA4), and UTM parameters to ensure accurate, actionable insights
• Design, implement, and optimize paid advertising campaigns across Google Ads, You Tube, Meta, Tik Tok, and display networks
• Build and interpret KPI dashboards to support data-driven decisions, continuous A/B testing, and ongoing ROI improvements
• Support marketing automation, including CRM trigger workflows and Mailchimp email sequences
• Deliver clear, transparent reporting and maintain consistent accountability throughout campaign cycles
• Fast-paced environment