Senior Sales Strategy Manager - Nivea

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands – Coppertone, Aquaphor, Eucerin, and NIVEA – focusing on innovative, clinically‑proven, safe skin and sun‑care solutions for more than 500 million consumers in over 200 countries.

At Beiersdorf we care beyond skin: our employees, customers, consumers, communities, and the planet. Diversity of thought, backgrounds, experience, and perspective enriches our culture and supports innovation. Responsibly‑sourced, sustainable products and packaging create a more sustainable future. When your skin feels better, you feel better.

A welcoming workplace offering personal and professional growth for all.

At Beiersdorf, you’ll find:

• A welcoming workplace that values diversity, inclusion, and belonging where every team member feels valued, respected, and supported
• Flexible teams that enjoy a challenge and the ability to make an impact
• A dynamic community of life‑long learners that values individual skills and a growth mindset, as well as hard skills and established expertise
• A purpose‑led company prioritizing personal and professional development with the right balance of structure and flexibility to grow
• A culture that lives by its core values of care, trust, simplicity, and courage

• Generous and flexible PTO policy
• Paid parental leave
• Comprehensive wellness and benefits program
• Cash balance plan (similar to a pension)
• 401k match
• Established employee resource groups/affinity groups to grow important connections and belonging with other colleagues
• Dynamic work model – hybrid (at least 3 days on‑site)

We are seeking a bold and strategic commercial leader to join our NIVEA business unit as Senior Sales Strategy Manager. In this pivotal role you translate brand, category, and channel strategies into a clear, executable trade strategy – focusing on the unique dynamics of seasonal businesses with high dependency on flawless execution timing. You own the development and deployment of the trade strategy, lead 4

Ps steering, serve as the internal voice of Sales, and manage commercial reporting and insights to deliver on budgeted sales, profit, and share goals.

Responsibilities include:

• Develop and align the Channel Strategy across Aquaphor in partnership with the Head of Commercial Strategy and Head of Marketing
• Own the Trade Strategy, including customer/channel‑level net sales growth targets and investment guidance aligned to brand priorities
• Coordinate the Commercial Playbook (MAPPS), ensuring strategies translate effectively into execution at retail
• Act as a key stakeholder in the go‑to‑market process for all innovation, launches, and customer‑specific programs – from volume planning to sell‑in storytelling
• Track execution of the MAPPS strategy and drive timely course correction in partnership with Sales
• Identify and close gaps to plan using rigorous sales analysis and collaborative action planning
• Minimize retailer‑level activity clashes and ensure full alignment with Aquaphor’s major brand activations – particularly during peak season
• Champion excellence in execution, ensuring retail activation is timely, targeted, and aligned with brand strategy
• Serve as the primary liaison between Sales and cross‑functional teams, synthesizing and representing sales/customer requirements
• Be the first point of call for trade/channel thinking, providing internal teams—Brand, Category Management, Finance, Supply Chain—with channel and retailer expertise to strengthen retail programs and investment decisions
• Represent Sales in key forums, including S&OP/Optima meetings and during issue escalation/crisis response
• Ensure consistent communication into and out of Sales to drive alignment and speed of execution

• Bachelor’s degree required; MBA preferred
• 5+ years of experience in sales strategy, business development, or related commercial functions
• 3+ years in field sales with exposure to at least two channels within mass, drug, grocery, club, value, and e‑commerce
• Experience in seasonal businesses with high dependency on execution timing – a must, with a proven track record of excellence in execution
• Experience in revenue growth management and/or category management is a plus
• Sharp analytical skills – independently extracting, analyzing, and presenting complex data and trends from multiple sources such as Circana/Nielsen/Scintilla, shipment data, and internal performance trackers
• High proficiency in Microsoft Excel, PowerPoint, and Power BI (or similar) for reporting and decision support
• Proven collaborator with the ability to influence cross‑functional stakeholders and senior leaders
• Exceptional communication and presentation skills with demonstrated ability to influence across levels
• Adept at managing complex projects under tight timelines to meet both customer and internal needs