Property Management Marketing and Social Media Manager

Join to apply for the Marketing Manager role at One Wall Communities
.

Summary
:
The Marketing Manager is responsible for overseeing all marketing activities across One Wall Communities' portfolio of approximately 7,500 multifamily units across multiple markets. This position serves as the central marketing resource for the organization, providing strategic direction, analytical insights, and hands‑on support to property teams while maintaining corporate marketing standards and brand integrity. The Marketing Manager will leverage data analytics to optimize traffic generation, improve conversion rates, and drive occupancy across the portfolio while supporting the company's growth as a third‑party property management platform.

• Develop and implement comprehensive marketing strategies across all One Wall Communities properties to maximize occupancy and rental revenue
• Oversee marketing performance for approximately 7,500 units across multiple markets, ensuring consistent execution of marketing initiatives at the property level
• Establish and monitor key performance indicators (KPIs) for each property including website traffic, lead generation, conversion rates, and cost per lease
• Conduct regular property visits to assess marketing execution, train on‑site teams, and identify opportunities for improvement
• Partner with Regional Property Managers and property teams to align marketing strategies with leasing goals and market conditions

• Analyze marketing data from Internet Listing Services (ILS) platforms including , , Zillow, and other lead sources to optimize advertising spend and placement
• Monitor and report on website analytics, traffic sources, user behavior, and conversion funnels using Google Analytics and property management software
• Review competitive market data and pricing strategies to ensure optimal positioning for each property
• Provide regular performance reports to executive leadership with actionable recommendations for improvement
• Track marketing budgets across the portfolio and ensure efficient allocation of resources based on performance metrics
• Evaluate ROI on all marketing channels and make data‑driven recommendations for budget adjustments

• Manage and optimize the company's digital presence including websites, SEO/SEM strategies, and paid advertising campaigns
• Oversee Internet Listing Service (ILS) strategies, including content optimization, photo quality, and ad placement to maximize lead generation
• Implement and manage marketing automation tools, CRM systems, and lead management processes to improve conversion rates
• Develop and execute social media strategies that drive engagement and generate qualified leads
• Monitor online reputation across all properties and implement reputation management strategies including review response protocols

• Serve as the primary marketing resource for property teams, providing guidance, training, and support on marketing best practices
• Develop marketing collateral, templates, and resources that can be utilized across the portfolio while maintaining brand standards
• Coordinate with third‑party vendors, agencies, and service providers to ensure quality and cost‑effectiveness
• Manage the onboarding and rebranding of newly acquired or third‑party managed communities
• Support business development efforts with marketing materials, presentations, and case studies for prospective third‑party management clients

• Maintain and protect the One Wall Communities brand standards across all properties and marketing channels
• Create and distribute corporate communications, investor updates, and internal newsletters as needed
• Develop and implement resident retention marketing programs and initiatives
• Oversee the design and functionality of company and property websites, ensuring optimal user experience
• Manage marketing asset libraries, photography, and creative resources for the portfolio

• Identify market trends, competitive threats, and opportunities for differentiation across One Wall's markets
• Recommend and implement…