Manager, Shopper Marketing - Wholesale Stamford, CT

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Manager, Shopper Marketing - Wholesale

Stamford, CT

40%-60% of the time

Full Time | Exempt

Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

• Leads with a “Channel-First” Mindset
  • Develop POS-driven strategies that flex with evolving retail and regulatory dynamics.
  • Distill complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions.
• Exhibits Strong Business & Marketing Acumen
  • Understand the commercial and brand impact of decisions at both state and channel levels.
  • Align promotional calendars with broader business goals to drive performance and relevance across third-party wholesale outlets.
• Communicate clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners.
• Maintain tight alignment between brand, field sales, and in-store execution. Build and deliver compelling sales presentations and proactively address objections and channel barriers to ensure “best in class” brand storytelling at the POS.
• Analytically Savvy
  • Use data and consumer insights to guide decision-making.
  • Evaluate trade program performance and identify growth opportunities with actionable strategies.
  • Prioritize outlets and activations with precision, ensuring cross-functional alignment and resource focus.
• Adept at Building Creative, Proactive Solutions
  • Continuously seek process and executional improvements while safeguarding brand integrity.
  • Bring wholesale partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
• Demonstrated ability to manage and own project budgets.
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives.
• Skilled in creating impactful sales and marketing materials for field teams and wholesale partners.
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs.
• Experience leading store activation and product education initiatives.
• Effective management of third-party agencies, with a focus on executional partners.

• MBA or advanced degree.
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
• Route/key sales responsibility or store merchandising background.

$100,000 - $110,000 USD

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.