Senior Brand Manager, Hair

Overview

Senior Brand Manager, Hair

Consumer Brands Marketing United States, Stamford, CT, Full Time

About this position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

Henkel Consumer Brands is seeking a Senior Brand Manager to lead strategic growth for our U.S. Consumer Hair portfolio. This role sits at the intersection of brand strategy, innovation, and go-to-market execution, and plays a critical role in shaping the future of our hair brands in a dynamic, competitive category.

The ideal candidate brings a strong strategic mindset, a passion for consumer-centric innovation, and the ability to translate insights into actionable brand and product strategies. This role will lead a team of 2 Associate Brand Managers and partner closely with cross-functional stakeholders such as Commercial Strategy, Consumer Insights, Category Development, Supply Chain and R&D.

Dare to learn new skills, advance in your career and make an impact at Henkel.

• Own and evolve long-term strategies for the Consumer Hair category, balancing equity building with near-term growth priorities.

• Lead go-to-market planning for launches and key initiatives, collaborating with agency teams and internal stakeholders.

• Oversee innovation and pipeline development, from identifying consumer and trend opportunities through concept development, business case creation, and launch execution.

• Translate consumer, market, and performance insights into clear strategic direction, positioning, and portfolio choices.

• Partner with R&D, Packaging, and Supply Chain to drive consumer-led innovation that is differentiated, feasible, and commercially viable.

• Own brand financials including budget management, forecast inputs, and investment prioritization.

• Collaborate closely with Sales and Commercial teams to ensure strong customer alignment, compelling selling stories, and successful execution at retail.

• Manage and develop two direct reports, fostering strategic thinking, accountability, and growth within the team.

• Serve as a key brand voice in senior leadership forums, agency briefings, and cross-functional decision making.

• 6+ years of experience in brand management, innovation, or strategic marketing within CPG

• Proven ability to lead strategy and innovation. Experience shaping portfolios, pipelines and/or brand direction is critical.

• Strong analytical and insight-driven approach; comfortable working with market data, consumer research, and financials to inform decisions.

• Demonstrated people leadership experience with a passion for developing talent.

• Ability to influence cross-functionally and communicate clearly with senior stakeholders.

• Experience working in a fast-paced, matrixed organization.

• Bachelor’s degree required; MBA preferred.

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1

• Work-Life Balance:
  Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

Salary for this role: $ - $. This range is provided in good faith as a starting point and may be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the…