VP, JCPenney Analytics Leader

Overview

Role Summary/

Purpose:

The role of Vice President, JCP Analytics Leader is responsible for leading an analytics team to develop analytic capabilities, optimization solutions and actionable insights for JCP credit products as well as JCP Retail business in partnership with the client. This will include portfolio diagnostics, marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, customer purchase behavior analytics, Financial Forecasting, reporting, and other analytic capabilities to improve business strategies and decisions across customer journey.

Example strategies/decisions could include Acquisition Marketing and Lifecycle marketing across channels, value prop optimization, Early Month on Book strategies, customer experience, customer retention, retail analytics, operational effectiveness and P&L optimization.

Job Description:

The leader will closely collaborate with senior leaders from clients’ organizations and internal business partners to drive growth and profitability for the JCP credit portfolio. This leader will also foster strong partnership with Analytics and Growth CoEs to develop and deliver analytic and marketing capabilities for JCP, including Data Share, Product Decision Optimization, customer engagement analytics and other strategic analytic capabilities.

He/she will recruit, retain and develop strong analytic talent across US and India and serve as a key member of the Diversified & Value and Lifestyle analytic leadership team.