Regional Director of Sales in Assisted Living

We are seeking sales professionals who want to be part of an innovative and dynamic sales culture that focuses on making a difference in the lives of seniors. Joining the Benchmark Senior Living team means putting your passion to work. Our associates feel a sense of belonging with the care that they provide, empowered by the open and reliable team that surrounds them.

Our diverse and skilled workforce takes immense pride in a shared commitment: a devotion to providing caring and dedicated service. The Regional Director of Sales will be assigned to a territory comprised of communities in western CT and New York. Core responsibilities for the Regional Director of Sales are to ensure sales and occupancy growth goals are met within assigned communities.

This position is responsible for the implementation and results of our organization’s sales programs within your assigned territory. The role works in collaboration with the Regional Director of Operations and community leadership to positively impact occupancy by providing sales and marketing support, expertise, and guidance to community Sales staff. This individual maintains a professional, supportive, and positive working relationship with each designated Community and Regional Operations partner.

As a Regional Director of Sales for Benchmark Senior Living, you must be an empathetic, diligent, and committed active listener with excellent verbal, written and interpersonal communication skills.

• Monitors the overall results of selected Community’s sales efforts and makes recommendations regarding necessary changes in marketing strategy, external business development initiatives and community sales performance metrics. Supports the on-boarding of new Directors of Community Relations, review trends within assigned communities and to provide coaching and support on overall sales execution.
• Provides accurate forecasting to regional leadership, monitors daily changes, and reports such changes to regional leadership.
• Effectively coach, mentor and train sales staff with a focus on relationship-based selling strategies (to include inquiry follow-up, advancement of sales and handling objections) to Community Sales Staff. Provides direction, feedback, and training relative to all cycles of the selling process. Additionally, provides training in proper telephone etiquette and tour excellence.
• Proficiency with the company’s lead tracking system (YARDI). Utilizes electronic lead tracking reports.
• Leads in developing quarterly Marketing Plans with Community leadership team collaborates with regional operations as appropriate. Proficient at utilizing the company’s Marketing Plan Model which includes analysis of target market, marketplace trends, internal weaknesses and strengths, external threats and opportunities, positioning statement development, messaging, and branding strategy. Monitors quarterly Marketing Plan compliance.
• Assists in the completion of competitive analysis and other market research as needed. Understands how to assist each Community with developing or confirming their market position.
• Conducts external sales calls with Community Sales staff during regularly scheduled site visits. Provides coaching regarding the pre-planning, the execution, and the critique of the sales call. Observes inquiry follow-up activity and assists with inquiry follow-up strategy.
• Coordinate, participate and coach marketing staff and others in the planning and execution of group presentations, seminars, special events, trade shows, etc.
• Ensures sales and marketing culture integration occurs with all new Directors of Community Relations.
• Ensures new Directors of Community Relations are on-boarded and have an assigned mentor.
• Plans strategy meetings to discuss sales trends and projections with Regional Operations and Community leadership. Assists communities in ensuring curb appeal and community appearance standards are met

• Bachelor’s degree from an accredited college or university
• Previous experience within the healthcare industry is highly preferred
• Proficiency in Microsoft Office applications such as Word, Excel, and Outlook
• Possessing a driver’s license, insurance, and reliable vehicle
• Ability to speak intelligently about our services
• Strong coaching background
• Must be goal and metric focused

• 10 paid holidays plus 1 floating holiday
• Vacation and Health & Wellness Paid Time Off
• Tuition Reimbursement
• Physical & Mental Health Wellness Programs
• Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield
• 401K Retirement Plan with Company Match
• Long Term Care Insurance
• Company-provided Life Insurance & Long-Term Disability