Senior Manager, Digital Content

About the Role

Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With trusted brands such as Conair, Cuisinart, Waring, and BaByliss PRO, we are committed to winning in eCommerce.

As Senior Manager, Digital Content
, you will lead the strategy, governance, and execution of best‑in‑class digital content across major retail and marketplace platforms, including Amazon, Walmart, Target, Ulta, and more. This role is pivotal in shaping Conair’s digital shelf presence, driving discoverability, and maximizing conversion through optimized content experiences.

You will manage a team of Digital Content Managers and collaborate cross‑functionally with eCommerce, Sales, Marketing, Creative, and IT to deliver scalable, high‑performing content strategies that align with business priorities and consumer behavior.

• Develop and own the overarching digital content strategy across all retail platforms, ensuring alignment with brand objectives and eCommerce growth goals.
• Lead and mentor a team of Digital Content Managers responsible for platform‑specific execution (e.g., Amazon, Walmart).
• Establish governance frameworks, playbooks, and best practices for content creation, optimization, and syndication.

• Partner with eCommerce, Sales, Marketing, and Creative teams to ensure content supports promotional strategies, brand storytelling, and compliance with retailer requirements.
• Serve as the primary liaison for content initiatives with internal stakeholders and external agencies.

• Oversee end‑to‑end content operations, including item onboarding, syndication, version control, and continuous delivery across platforms.
• Implement agile workflows and leverage automation tools to accelerate speed‑to‑market and reduce operational bottlenecks.
• Drive adoption of AI‑powered solutions for copywriting, image optimization, and content scaling.

• Monitor and analyze content performance across platforms using tools such as Stackline, Amazon Brand Analytics, and Walmart Luminate.
• Translate insights into actionable strategies that improve SEO, discoverability, engagement, and conversion, present findings and recommendations to stakeholders.
• Establish KPIs and reporting frameworks to measure content effectiveness and ROI.
• Facilitate A/B testing strategy and iterate on content to improve engagement, findability, and conversion rates.

• Ensure all content adheres to brand guidelines, legal requirements, and retailer specifications.
• Conduct regular audits to maintain accuracy, consistency, and freshness of content across digital shelves.

• Strategic Thinking: Ability to set a clear vision for digital content strategy and align team efforts with business objectives.
• Team Development: Skilled at coaching, mentoring, and building high‑performing teams that thrive in a fast‑paced environment.
• Influencing &
  
  Collaboration:
  
  Strong ability to influence stakeholders and foster collaboration across multiple departments and external partners.
• Change Management: Comfortable driving transformation, adopting new technologies, and implementing process improvements.
• Decision‑Making: Data‑driven approach to prioritization and resource allocation, balancing short‑term needs with long‑term goals.
• Communication: Exceptional ability to articulate complex strategies clearly and inspire confidence among team members and leadership.

• Content Health Score: Achieve and maintain best‑in‑class content health scores across major platforms (Amazon, Walmart, Target).
• Speed‑to‑Market: Reduce time‑to‑market for new product content within the first year.
• Conversion Rate Lift: Deliver measurable improvements in conversion rates through optimized PDPs and enhanced content.
• Search Visibility: Increase organic search rankings and discoverability for priority SKUs by quarter‑over‑quarter.
• Workflow Efficiency: Implement process improvements that reduce content production cycle time.
• Team Development: Build and retain a high‑performing…