Director Channel Marketing

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Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results.

This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.

Position Summary:

Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results.

This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.

Responsibilities:

• Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences.
• Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars).
• Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI.
• Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns.
• Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement.
• Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness.
• Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance.

Prior Experience/Requirements:

• 7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms.
• Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
• Deep understanding of financial advisor and institutional distribution channels.
• Strong analytical aptitude (Excel, BI, CRM/Salesforce) for segmentation and ROI measurement.
• Excellent communicator, adept at crafting narratives, presentations, and campaign assets.
• Project leadership, proven success managing integrated campaigns and external agencies.
• Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
• Passion for shaping narratives in evolving markets.

Seniority level: Director

Employment type: Full-time

Job function: Marketing

Industries: Financial Services and Investment Management

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