Director, Healthcare Professional Marketing

Join Immatics and shape the future of cancer immunotherapy; one patient at a time!

Immatics is committed to making a meaningful impact on the lives of patients with cancer. We are the global leader in precision targeting of PRAME
, a target expressed in more than 50 cancers. Our cutting‑edge science and robust clinical pipeline form the broadest PRAME franchise with the most PRAME indications and modalities, spanning TCR T-cell therapies and TCR bispecifics.

• Drive a Landmark Launch: Bring Immatics’ first PRAME‑targeted cell therapy, anzu‑cel (IMA
  203), to market for patients with advanced melanoma, and shape commercial success from the ground up.
• Build with
  
  Purpose:
  
  Help establish the US commercial organization focused on advancing the industry’s leading PRAME franchise.
• Make a Real Impact: Support a team dedicated to making a meaningful impact on the lives of patients with cancer through precision immunotherapies targeting PRAME.

The Director of Healthcare Professional (HCP) Marketing will lead market preparation for Immatics’ first PRAME directed cell therapy, anzu‑cel (IMA
203), in melanoma. This individual contributor role is responsible for building physician awareness, activating key opinion leaders, enabling HLA testing understanding, and preparing the market for full approval in cutaneous melanoma. The Director plays a critical role in Immatics’ strategy to win the launch before the launch by ensuring physicians understand the therapy, identify appropriate patients, and refer them at the right time.

FLSA Classification
:
Salary, Exempt

Schedule
: 8:00 AM – 5:00 PM;
Monday to Friday

Reports to
:
Vice President, Marketing

Location
:
Fully Remote

As a Director of Healthcare Professional Marketing, you will play a key role in supporting our marketing team:

• Collaborate on end‑to‑end HCP core marketing strategy and own tactical execution for anzu‑cel (IMA
  203)
• Define and execute pre‑launch HCP marketing strategy to support the successful launch of anzu‑cel
• Design and execute unbranded HLA testing awareness campaigns
• Develop HCP marketing materials in partnership with PRC and creative agencies
• Build KOLs relationship, lead ad boards, and ensure alignment
• Translate clinical trial data and scientific insights into HCP education and promotional materials
• Own congress strategy including booth design, messaging, and onsite presence
• Plan and execute digital media and non‑personal promotion programs to expand reach into the community setting
• Partner with analytics and sales leadership to support account‑specific strategies and future field readiness
• Lead launch planning activities including positioning, sequencing, and execution readiness
• Define and track KPIs to guide optimization and investment decisions
• Manage agency partners, timelines, and budgets with disciplined prioritization
• Proactively identify risks, gaps, and opportunities and act with urgency
• Present confidently to internal and external audiences including senior leadership, KOLs, and partners

• Educate internal stakeholders unfamiliar with commercialization on marketing strategy and impact
• Support the development of a strong commercial and medical affairs culture
• Contribute to building scalable marketing and PRC processes
• Support commercialization thinking for future PRAME‑based programs as the pipeline advances
• Support additional indications or programs as the portfolio evolves

• Minimum of 10 years of oncology experience
• At least 5 years of pharmaceutical or biotech marketing experience
• Direct experience supporting multiple oncology product launches
• Strong understanding of HCP marketing, commercialization, and launch fundamentals
• Experience working within PRC and legal, medical, regulatory frameworks
• Ability to translate clinical and scientific data into effective HCP communications
• Ability to work cross‑functionally and influence without authority
• Excellent written, verbal, presentation, and public speaking skills

• MBA or advanced degree in marketing, oncology, life sciences, or related field
• Experience in cell therapy or advanced oncology modalities
• Ex…