Business Development Executive

Location: Bricket Wood

Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus

A respected, mission-led insight and services organisation within the food and consumer goods sector is seeking an ambitious SDR to support its continued commercial growth.

The Opportunity
You’ll play a key role in generating and qualifying new business leads across a portfolio of insight, research and thought leadership services used by major FMCG manufacturers, retailers and industry suppliers.
Working closely with senior sales colleagues, you’ll help build a strong pipeline of opportunities while developing the skills and experience needed to progress into a more senior commercial role.

Key Responsibilities

Identify and research prospective clients using Linked In, events, industry data and other channels
Deliver personalised, multi-channel outreach campaigns (email, phone and social)
Generate and book discovery meetings for senior business development managers
Qualify leads by understanding business challenges and assessing fit
Maintain accurate CRM records and manage activity tracking
Build strong knowledge of the organisation’s proposition and value to clients

About You

Experience in B2B sales, lead generation, outreach, or a customer-facing role with transferable skills
Confident communicator with strong written and verbal skills
Proactive, curious and commercially minded
Organised with good time and pipeline management skills
Comfortable engaging new contacts and senior stakeholders
Interest in food, grocery, retail or FMCG sectors (desirable but not essential)
What’s on Offer

Structured training and clear development pathway into senior sales or account management roles
Supportive, collaborative team culture
Hybrid working model
Performance-related bonus
Competitive pension
Private medical cover
Additional flexible benefits

This role would suit a motivated self-starter looking to accelerate their sales career within a purpose-driven organisation that combines commercial success with meaningful industry impact.

Sales Development Representative / Watford / Hybrid / £30,000 base plus bonus