General Manager

St Albans

Up to £55,000 plus bonus

We’re looking for an exceptional General Manager to take full ownership of a beautifully refurbished, lifestyle-led retail destination. If you’re commercially savvy, love developing teams, and thrive on blending retail, F&B, and experiences, this is the role for you.

You’ll be running a stunning site with a strong management team of four. From seasonal rollouts to merchandising, from maximising F&B performance to leading a team of 60, this role is truly multi-faceted.

You’ll have full P&L accountability, reporting directly into the Operations Director, and the freedom to make the site your own. With a plan in place, your expertise and commercial flair will be key in mastering it for your site.

• Lead and inspire a talented team, coaching and developing them to achieve their potential
• Deliver outstanding commercial results – from retail to F&B
• Drive seasonal visual merchandising and implementation
• Ensure exceptional customer experiences, both in-store and in the restaurant
• Oversee operational standards, stock control, health & safety, and all compliance
• Collaborate with central teams on marketing, strategy, and investment opportunities

• Strong retail experience – previous retail knowledge is essential
• Proven commercial acumen – you understand a P&L inside out
• A people person – passionate about developing and motivating your team
• Energetic, hands‑on, and able to lead by example
• Creative eye for merchandising and seasonal presentation
• Experience in F&B management within a retail environment is highly desirable