Assistant Brand Manager

Overview

Date:
Dec 9, 2025

Location:

St Albans, GB
Place of Work:
Hybrid

Company Description
We are FBC UK, Fox's Burton's Companies. We bake the UK's most incredible biscuits. FBC UK was a merger of Burton's Biscuits and Fox's Biscuits, home to brands including Maryland, Fox's, Jammie Dodger and Rocky. We operate eight bakeries across the UK and employ circa 4,000 colleagues. We are committed to building an inclusive workforce and providing learning opportunities for professional and personal growth.

About The Role
This is a full time, hybrid role based in our headquarters. The office is currently in St Albans and will relocate to The City of London in Q1 2026. The exact date will be confirmed closer to the time. Reports to the Senior Brand Manager. The role supports the team in operative tasks (e.g., report preparation), is involved in ad-hoc projects, and leads key activities (e.g., communication, media and product launches).

Core activities include business follow up and promotions execution (where relevant) with involvement in portfolio execution activities.

We are seeking a dynamic and detail-oriented Marketing professional to support strategic planning and execution across multiple areas of the marketing function. You will assist senior colleagues in providing key data to inform budget planning, including volume and sales forecasts, and contribute to managing costs related to advertising, promotion, research, and market analysis. Your role will involve consumer and shopper insight activities such as competitive analysis and store checks.

In portfolio execution, you will perform market analysis to help define brand positioning and support tactical launches and relaunches. You’ll be involved in briefing design and repro agencies, managing artwork approvals, and ensuring compliance with internal gate processes. Additionally, you will play a key role in budget management, including raising purchase orders and tracking spend.

You will lead and support the implementation of advertising strategies, assess communication impact, and assist with conventional and digital media planning. In promotions, you’ll contribute to material development and execution, collaborate with Trade Marketing on POS activities, and liaise with Legal to support contract setup. You’ll also help evaluate promotional efficiency and competitor activity through data analysis and presentations.

Your responsibilities will include monitoring sales and consumer KPIs, updating sales plans in response to business dynamics, and supporting research projects such as packaging and flavour performance tests. You’ll analyze data and results to propose actionable insights and next steps.

• Some Marketing experience essential.
• Brand Marketing experience.
• Interpersonal skills.
• Proficiency in Project Management & prioritisation
• Strong analytical ability.
• Leadership skills
• Collaboration skills
• Ability to create and embrace change

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them with the means to succeed personally and professionally, enabling them to craft their journey at FBC UK.

The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.