Vice President of Sales

Description

About Innovative Labs

We are a leading maker of liquid dietary supplements, known for our innovation, strong R&D, and focus on quality. With our in‑house team, we create custom liquid products for top wellness, nutraceutical, and food brands.

At Innovative Labs, we believe in teamwork and creativity. For over 15 years, we’ve helped brands bring new ideas to life with high‑quality liquids, gels, purees, pastes, oils, and emulsions. Our modern facilities and dedicated team work together to make products that matter.

Here, you’ll grow, learn, and be part of a team that’s always improving and moving forward.

• Your Work Matters: Support the Brands People Use Every Day
• Collaborate & Create: Join a team that values fresh ideas, open communication, and teamwork
• Grow Your Career: We encourage curiosity, learning, and stepping up to new challenges
• Supportive Culture: Thrive in a workplace that values your contributions and well‑being

We are seeking an experienced and strategic Vice President of Sales to lead our growing sales organization, drive new business development, and strengthen customer partnerships in a fast‑paced, innovation‑driven environment. The Vice President of Sales is a key member of the Innovative Labs executive team, responsible for leading the company’s commercial growth strategy and driving revenue across the company. This role will focus on expanding strategic customer partnerships, optimizing sales performance, and ensuring alignment between our commercial goals and operational capabilities.

The ideal candidate is a proven sales leader with deep experience in contract manufacturing, private label, or B2B manufacturing environments—someone who thrives on building relationships, leading high‑performing teams, and developing long‑term growth strategies that support Innovative Labs’ mission to deliver exceptional products and service to our customers.

• Develop and execute the company’s overall sales strategy in alignment with Innovative Labs’ commercial objectives and growth initiatives
• Partner closely with the CEO, CFO, and Operations leadership to forecast demand, evaluate margin performance, and identify growth opportunities across customer segments
• Collaborate cross‑functionally with R&D, Quality, and Supply Chain teams to ensure customer needs align with operational capacity, product innovation, and regulatory standards
• Provide executive‑level insight into market trends, competitor activity, and customer behaviors to inform strategic decision‑making

• Lead business development efforts with new and existing customers, focusing on long‑term strategic relationships and high‑value partnerships
• Oversee contract negotiations and pricing strategies to ensure profitable growth and strong customer satisfaction
• Represent Innovative Labs at trade shows, industry events, and customer presentations, serving as a key brand ambassador
• Work with Product Development teams to align sales strategies with go‑to‑market plans and product innovation initiatives

• Build, develop, and lead a high‑performing sales organization focused on accountability, collaboration, and measurable results
• Establish clear sales goals, incentive structures, and performance metrics
• Implement best practices for CRM utilization, pipeline forecasting, and reporting accuracy
• Foster a culture of teamwork and continuous improvement within the sales organization

• Serve as executive sponsor for major accounts to ensure exceptional customer experience and proactive communication
• Drive customer retention and growth through solution‑oriented engagement and consistent delivery on commitments
  
  Work closely with internal partners to resolve challenges, improve response times, and enhance service delivery

• Strategic sales planning and execution to drive consistent, profitable growth
• Strong understanding of manufacturing operations, cost modeling, and supply chain management
• Proven ability to negotiate and close large‑scale, multi‑year contracts with…