Director of Sales – Outdoor, Retail & Brand Division

Director of Sales – Outdoor, Retail & Brand Division

We’re looking for a dynamic, visionary, and hands‑on Director of Sales to lead our Outdoor, Retail, and Brand division. This leader will shape where our brand shows up in the world—and how it shows up—by pairing strong sales acumen with deep cross‑functional collaboration. The ideal candidate is equal parts strategist, brand builder, and roll‑up‑your‑sleeves operator.

This role reports directly to the Senior VP of Sales and works alongside the Sales Operations team and the sales directors of the other divisions.

• Work closely with the CEO and SVP of Sales to develop and execute a comprehensive sales strategy for the Outdoor, Retail, and Brand division, with a focus on sustainable growth and brand elevation.
• Mentor and guide the Sales Manager who leads the outside sales force, and the National Account Manager who sells to and supports key house accounts.
• Build and maintain strong relationships with national retailers and key accounts across the outdoor and specialty retail landscape.
• Identify new market opportunities and guide the brand into the right retail environments that create fans, not just customers.

• Partner closely with Product, Merchandising, and Art to create a unified vision for how the brand shows up in the marketplace.
• Influence product direction and merchandising assortments based Yen Market insights and retailer needs.
• Ensure the brand is represented with excellence—from trade show booths to in‑store displays to digital presentations.

• Lead the development of market‑specific sales tools including:
• Sample strategies
• Catalogs and lookbooks
• Merchandising assortments for trade shows
• Curated, easy‑to‑shop assortments for diverse retail environments
• Ensure the sales team has the tools, training, and insights needed to win in each market.

• Inspire, mentor, and develop a young, energetic team of internal sales support, account managers, and sales managers.
• Foster a culture of accountability, creativity, collaboration and customer‑centric thinking.
• Model a “no job too small” mindset—comfortable thinking big and also jumping in to process an order when needed.

• Proven success in sales leadership roles within outdoor retail, branded consumer goods, or related industries.
• Experience working with national retailers and navigating complex account structures.
• Demonstrated ability to collaborate with product, merchandising, and creative teams to build cohesive brand experiences.
• Strong track record of developing effective sales tools and market‑specific strategies.
• Ability to balance strategic thinking with hands‑on execution.

• Background in decorated apparel or custom product categories.
• Familiarity with the TEAM market.
• Experience leading and developing early‑career sales talent.

• A visionary who sees where the brand can go and knows how to get it there.
• A builder who thrives on collaboration and cross‑functional alignment.
• A leader who inspires confidence and brings out the best in their team.
• A doer who isn’t afraid to get into the details when needed.
• A brand advocate who understands that where and how a product shows up matters as much as the product itself.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,նես, disability, veteran status, or any other protected status under federal, state, or local laws.

• Director

• Full‑time

• Sales and Business Development

• Apparel Manufacturing