Assistant Director, Social Media and Digital Reputation

Overview

Facility:
Cox Health Sunshine Building, 1550 E Sunshine St, Springfield, Missouri, United States of America, 65804
Cox Health Sunshine Building: 1550 E Sunshine St, Springfield, Missouri, United States of America, 65804

Department: 1690 Corporate Communications

Scheduled Weekly

Hours:

40

Hours:

8:00 AM - 5:00 PM

Work Shift:

Day Shift (United States of America)

Cox Health is a leading healthcare system serving 25 counties across Southwest Missouri and Northern Arkansas. The organization includes six hospitals, five emergency rooms, and over 80 clinics. Cox Health has earned honors for workplace excellence including multiple recognitions for being a great place to work, diversity, and employee advocacy.

Medical, Vision, Dental, Retirement Plan with employer match, and many more. For a comprehensive list of benefits, please refer to the Cox Health benefits information.

The Social Media and Digital Reputation Specialist is a key member of the Corporate Communications team, responsible for leading Cox Health’s social presence and digital reputation practice. This role leads all organic social media strategy and execution, community management, and paid boosting on owned channels, with a strong focus on visibility, engagement, and reputation performance. The position also supports systemwide review and ratings programs, executive and employee advocacy efforts, blog content strategy, and the advancement of social listening and digital intelligence—collaborating cross-functionally to ensure alignment, elevate best practices, and strengthen Cox Health’s broader digital ecosystem.

The person in this role will serve as a bridge between Communications and Marketing, ensuring that reputation-driven content, social strategy, and review performance align with broader brand, marketing, and stakeholder goals. They will work with external partners, agencies, and vendors to support digital reputation goals and lead related data and analytics as it pertains to reputation, helping guide decision-making, identify trends, and strengthen Cox Health’s overall digital presence and public perception.

• Social & Reputation Strategy / Execution:
  Develop, own, and execute the organic social media strategy across platforms (Facebook, Instagram, Linked In, X/Twitter, Tik Tok, etc.) with a reputation-first lens.
• Lead paid boosting / promotion of reputation-centric content on owned social channels (e.g., press releases, community stories, physician achievements).
• Support reputation and review management: partner with external vendor/agency to monitor and respond to third-party reviews; implement strategies to acquire verified patient/physician reviews, manage star ratings, and maintain listings across healthcare/consumer platforms.
• Design and lead a social listening/digital intelligence capability to monitor sentiment, trending themes, and issues related to Cox Health and healthcare more broadly.
• Oversee analytics and reporting for social and reputation programs—tracking engagement, sentiment shifts, review volume and quality, response times, reach, and content amplification.
• Executive & Employee Advocacy:
  Support the development and execution of the executive team’s social presence, providing content guidance, coaching, and governance.
• Build and scale an employee advocacy program—equipping, training, curating, and governing employee-generated content to amplify brand reach.
• Digital Content & Blogging / SEO
  
  Collaboration:
  
  Collaborate with SEO, content, marketing, and physician stakeholders to evolve the Cox Health blog as a strategic channel—content ideation, governance, optimization, and promotion (both organic and paid).
• Ensure blog content is integrated into social/reputation pipelines, amplifying physician voices, patient stories, expertise, and system announcements.
• Ensure alignment and consistency between communications content and marketing campaigns—so that reputation efforts and marketing efforts reinforce one another.
• Cross-functional Partnership & Governance:
  Partner with Marketing, Digital, Brand, Clinical, and Operations teams to ensure social/reputation strategy is aligned with…