Marketing Manager - SCHEELS Sports Park at Legacy Pointe

MARKETING MANAGER - SCHEELS Sports Park at Legacy Pointe

Sports Facilities Management, LLC

LOCATION: Springfield, IL

DEPARTMENT: MARKETING

REPORTS TO: BUSINESS DEVELOPMENT DIRECTOR

STATUS: FULL-TIME (EXEMPT)

SCHEELS Sports Park at Legacy Pointe is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Springfield, IL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

SCHEELS Sports Park at Legacy Pointe is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation s leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry s best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

The Marketing Manager will promote the destination as a premier sports tourism, conference, tradeshow, and special events location. The execution of responsibilities will be accomplished by working closely with facility staff, regional and national event/tournament providers, and promoting the primary revenue streams through effective marketing and advertising efforts. The position will include training on selling sponsor ships and booking large tournaments and sports tourism events.

The Marketing Manager will oversee the implementation of a marketing campaign plan including digital, print, trade shows/conferences, familiarity visits, regional event relationship building, and more. They will be evaluated based on KPIs set by the SFM corporate marketing team, number of events booked, sponsorship sales or assistance, number of visitors or event attendees generated, new business development, new program expansion, and sales pace.

• Marketing Budget
• Crafting a marketing plan in partnership with the SFM Marketing team
• Executing the marketing plan and strategic initiatives
• Managing and updating company website(s)
• Content development for digital or print
• Press release writing and media relations activities
• Managing social media business accounts including regular posting and management of content calendar
• Participating and assisting the planning and implementation of events, tournaments, and rentals
• Assisting in maintaining an event calendar of rental/tournaments booked, as well as, listing all facility activities planned
• Managing facility presence with industry publications, trade shows, and associations
• Preparing and presenting regular reporting on marketing strategy and results
• All other duties as assigned by management

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Experience in using a CRM to manage and nurture potential or current customers
• Experience in sponsorship sales and activation
• Proven experience in the successful launch of destination-specific advertising/marketing campaigns
• Experience working with convention & visitors bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
• Experience and success in promoting, booking, and delivering special events
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency

• Bachelor s degree preferred in business administration, marketing, or advertising; or experience in a similar position
• Management of a marketing and/or business development budget
• Experience in…