Senior Product Designer; UX

With 60 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food.

We are seeking a Senior Product Designer (UX) to join our Product organization and help shape the future of Sur La Table’s digital experience. This is a senior individual contributor role with broad ownership across e-commerce, CMS driven content, and internal tools.

You will play a critical role in defining and executing a UX roadmap that drives engagement, conversion, and long-term customer value. This includes deeply connecting our core entities, products, recipes, and culinary classes, into a cohesive and inspiring experience that supports both customer needs and business outcomes.

This role is ideal for a senior designer who balances systems thinking with hands on execution, helping evolve an existing design system while rapidly designing, testing, and iterating to drive consistency and efficiency across delivery.

This position will report into the Director of Product Management & UX

• Experience Strategy and UX
  
  Roadmap:
  
  
• Partner with Product, Engineering, Digital, Content, and Data teams to define and evolve a clear UX vision and roadmap.
• Translate business goals such as engagement, conversion, and brand positioning into meaningful user experiences.
• Help establish UX as a strategic partner in product planning and decision making.
• Champion a customer-centered culinary journey across e-commerce, content, and services.

• Lead end-to-end design work from discovery and concepting through detailed design and delivery.
• Design thoughtful, elegant experiences that balance premium aesthetics with usability and performance.
• Build upon and mature an existing design system, strengthening patterns, components, and workflows to support consistent execution.
• Design across multiple surfaces including storefront, CMS-driven experiences, and internal tools.

• Partner closely with Data and Digital teams to inform and validate design decisions.
• Support and help shape a strong CRO program through experimentation, testing, and iteration.
• Use qualitative and quantitative insights to evaluate ideas and improve outcomes.
• Design with accessibility, usability, and performance in mind.

• Use AI tools to accelerate design system development, ideation, and exploration.
• Leverage AI for rapid prototyping, concept generation, and design iteration.
• Thoughtfully integrate AI into design workflows to improve efficiency without compromising quality.
• Stay current on emerging AI capabilities and help the team adopt best practices.

• Senior-level UX or Product Designer with strong experience in e-commerce or content-rich digital experiences.
• Comfortable operating in ambiguity and bringing structure to evolving teams and processes.
• Equally scrappy and methodical, able to move quickly while maintaining high standards of craft.
• Passionate about customer experience, storytelling, and premium brand expression.
• Collaborative by nature, with the ability to influence without authority.
• Curious, adaptable, and eager to teach and learn alongside cross-functional partners.

• Strong portfolio demonstrating UX thinking, visual craft, and measurable impact on engagement or conversion.
• Experience designing, scaling, and maintaining design systems.
• Hands-on experience with CRO experimentation and usability testing.
• Data-informed design mindset with comfort using insights to guide decisions.
• Advanced proficiency in Figma and modern design workflows.
• Practical experience using AI tools such as ChatGPT, Claude, Figma AI, or similar to support rapid ideation, prototyping, and system development.
• Ability to clearly articulate design rationale to diverse stakeholders.

• J…