Non-Vehicle eCommerce Site Merchandising Assistant

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

The Non-Vehicle eCommerce Site Merchandising Assistant role focuses on optimizing the online customer shopping experience for non-vehicle products such as Accessories and Parts by enhancing product detail pages, site taxonomy, and search capabilities. Responsibilities include identifying opportunities to improve sales, conversion, and profit, while also strategically enriching and cleansing product data. The position requires collaboration with various teams, including eCommerce Merchandising Managers, SEO, UX, Product Management, analytics, and business teams to develop and execute site strategies and promotional events.

Ideal candidates will demonstrate strong data analysis, website optimization, and strategic thinking skills, with a keen focus on customer satisfaction.

• Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization.

• Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices.

• Optimize for internal and external search terms

• Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance.

• Strategize and collaborate with eCommerce Merchandising Managers and business teamsto understand business strategy, objectives, and priorities.

• Conduct competitive analysis to gain insights and develop strategies.

• Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits.

• Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content.

• Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details.

• Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs.

• Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process.

• Bachelor’s Degree

• 3 to 5 years of relevant work experience in eCommerce site merchandising

• Knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices.

• Knowledge of SEO and SEM

• Data Analysis and Interpretation:
  Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.

• Technical
  
  Skills:
  
  Proficient with MS Office programs and knowledgeable in digital merchandising tools.

• Website Optimization:
  Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization.

• Marketing and Promotion Execution:
  Experienced in executing promotions, event optimization, and supporting SEM strategies.

• Project Management:
  Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.

• Business Acumen:
  Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.

• Automotive Industry Experience

• Experience with the following systems:
  Stibo, Adobe Analytics, Power BI, JIRA, Content Square, Power Reviews/Bazaar Voice, and Medallia

• Demonstrated experience leveraging AI for content or product optimization

• Strategic Thinking and…