Manager, Guest & Analytics

WHO IS 7 BREW...

7 Brew is a rapidly expanding drive-thru beverage experience with over 650 locations across 38 states in the U.S. We are one of the fastest-growing QSR brands in the world, with plans to open more than 400 additional domestic locations in 2026.

We’re passionate about crafting delicious and unique beverages while providing a fast, friendly customer experience. At 7 Brew, we believe in cultivating kindness one tasty drink at a time. We’ve built a vibrant, energetic work environment where team members can thrive, grow, and have fun while delivering exceptional service.

WHAT’S BREWING IN THIS ROLE…

The Manager, Guest Performance & Analytics will manage and execute the guest analytics function across digital experience, media, and loyalty/CRM for online and in stand performance. This role is responsible for translating data into clear insights to the business’s most critical growth questions — enabling internal teams to optimize investment, grow orders for online / in stand transactions, improve frequency, and maximize lifetime value.

THE FLAVOR YOU ADD...

Guest Analytics & Measurement Execution

• Manage analytics across the guest journey, including stand-level visits, digital engagement, and loyalty participation.
• Track and report on visit frequency, spend, and lifetime value across all guest segments.
• Define clear frameworks to quantify incremental sales, performance versus plan, and ROI.
• Partner with Finance and Analytics to align on definitions, methodologies, and performance narratives.
• Develop insights that connect online and offline guest behavior into a unified performance view of the guest.

Reporting & Performance Cadence

• Build and maintain dashboards and reporting across daily, weekly, and monthly cadences tied to core KPIs.
• Ensure reporting clearly surfaces trends, risks, opportunities, and recommended actions.
• Deliver concise, executive-ready insights that support fast, confident decisions.

Digital, Media & Loyalty Analytics

• Own analytics across app and web experiences, including funnel performance, conversion, and engagement.
• Lead loyalty performance reporting across segments, including frequency, retention, offer performance, and CLV indicators.
• Partner with Media teams to measure channel performance, audience effectiveness, and incremental impact.

Insights & Optimization Across Guest Journey

• Identify opportunities to improve guest frequency, retention, and value based on data and historical performance.
• Deliver clear, prioritized recommendations that inform optimization across marketing, digital, and loyalty initiatives.
• Support test-and-learn efforts for digital, loyalty, media and in stand activations and track outcomes to inform future investment.

Cross-Functional Leadership

• Work closely with Digital Product, Media Strategy & Activation, Loyalty & Personalization, and Finance teams.
• Serve as the connective tissue between data, strategy, and execution to ensure insights drive action.

MUST-HAVE INGREDIENTS...

• 4–6+ years of experience in analytics, performance measurement, or business intelligence, ideally within restaurant, QSR, retail, or consumer brands.
• Proven experience building analytics and reporting tied directly to business outcomes, not just activity.
• Strong understanding of digital analytics, media measurement, and loyalty performance metrics.
• Hands-on experience with analytics and visualization tools (e.g., GA, Adobe Analytics, Tableau, Power BI, Salesforce).
• Ability to communicate complex insights clearly to senior leaders and cross-functional teams.
• Comfortable operating in a fast-paced, growth-oriented environment.

Skills & Competencies

• Strong business and commercial acumen: ability to tie analytics directly to incremental sales, frequency, retention, CLV, and performance versus plan.
• Measurement strategy and analytical rigor: design practical frameworks that quantify impact across digital, media, and loyalty, not just activity.
• Insight-to-action translation: converts data into clear recommendations, priorities, and decisions that drive growth and efficiency.
• Executive communication and influence: delivers concise, credible insights and influences cross-functional leaders without formal authority.
• Cross-functional operating discipline: builds trusted reporting cadences, ensures data quality, and partners effectively across product, media, loyalty, and finance.