Brand and Ecosystems Intern; Brand Marketing

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Join HPE’s Global Brand team and Strategy groups as a Marketing Intern. This internship blends brand-focused responsibilities with strategic market analysis, offering exposure to brand identity, storytelling, creative development, governance, sponsor ships, cross‑channel brand expression, and long‑range market planning. You’ll gain hands‑on experience shaping a global brand while uncovering insights that inform enterprise marketing strategy.

• Learn and apply HPE’s brand guidelines, tone of voice, and visual identity system.
• Support brand initiatives by completing tasks with strong attention to detail.
• Participate in team meetings, ask clarifying questions, and collaborate across functions.
• Conduct research, organize insights, and prepare clear summaries or recommendations.
• Assist with creative coordination, content development, and brand governance activities.
• Maintain confidentiality around visual identity updates and pre‑launch brand materials.
• Coordinate assets, timelines, and stakeholder inputs to execute global brand campaigns and large‑scale events.
• Ensure consistency across campaign assets, event environments, and supporting communications.

• Conduct comprehensive analyses of HPE’s top competitors’ marketing investment strategies and tactics.
• Leverage analyst reports, market intelligence platforms, and public data to understand how competitors allocate budgets, prioritize channels, and deploy campaigns.
• Gather and synthesize data from analyst reports (e.g., Gartner, Forrester, IDC), public filings, earnings calls, and ad‑intelligence platforms.
• Translate findings into actionable insights and recommendations to inform HPE’s marketing strategy.
• Present findings to marketing stakeholders and incorporate feedback.

• Currently pursuing a Bachelor’s degree in Marketing, Communications, Design, Business, or a related field.
• Strong written communication and editorial skills.
• Interest in brand strategy, design, creative development, storytelling, and/or enterprise marketing strategy.
• Curiosity about how brand identity translates into customer and employee experiences.
• Proficiency with Microsoft Office; exposure to design tools is a plus.
• Strong analytical and critical thinking skills; ability to translate data into clear, concise insights.
• Comfortable working in a fast‑paced, highly collaborative environment.

• Real‑world experience shaping a global brand and informing enterprise marketing strategy.
• Exposure to cross‑channel marketing, creative workflows, brand governance, and competitive analysis.
• Mentorship from experienced brand, creative, and strategic marketing professionals.
• Hands‑on experience with industry research resources, stakeholder presentations, and cross‑functional collaboration.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Calendar Management, Coaching, Computer Literacy, Creativity, Critical Thinking, Design Thinking, Empathy, Follow‑Through, Group Problem Solving, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Office Administration, Policy and procedures, Recordkeeping, Risk Assessment, Software Development {+ 5 more}

We strive to…