Social & Digital Insights Lead

Social & Digital Insights Lead

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

HPE’s Global Communications team has more than 100 communicators across the globe – that advocate our corporate strategy, culture, reputation, and innovations. We are storytellers, creatives, producers and journalists; and the heart of HPE’s news engine. We’re passionate about technology; and inspired by HPE’s purpose to advance the way people live and work. The Social & Digital Insights Manager is the analytical engine of HPE’s Global Social & Digital Communications organization.

This role translates data into actionable insights that sharpen strategy, improve content performance across all channels, guide editorial planning, and demonstrate impact across the Newsroom, podcasts, executive thought leadership, and global social channels. You will partner with teams across Social Strategy, Digital Comms, Executive Comms, decisions are grounded in high‑quality analytics, trends, and performance intelligence. This role is ideal for a digital strategist who loves data, knows how to uncover what drives engagement, and can turn measurement into better storytelling, better experiences, and better results.

Help cultivate a culture of measurement, testing, experimentation, and continuous improvement. You will also be an AI leader and expert for the team, driving us into new territory with AI use and tool adoption.

1. Performance Insights & Reporting

• Develop regular reporting dashboards that showcase performance across channels, and allow for insights and growth. Translate complex data into simple, leadership‑ready narratives, visuals, and recommendations.
• Identify trends, content drivers, audience behaviors, and optimization opportunities.

2. Newsroom Analytics Leadership

• Own monthly, quarterly, and ongoing newsroom performance tracking using Adobe Analytics, Global Comms Metrics Tool, and maintaining performance comparison spreadsheet.
• Analyze article performance, trends, traffic patterns, search behaviors, and campaign/event spikes.
• Provide data‑driven input into editorial planning, story packaging, and cross‑channel amplification.

3. Social Media Insights & Measurement

• Partner with the Social Strategy team to evaluate performance across brand, tech, and advocacy channels (leveraging Sprinklr dashboards, UTM reporting, tagging architecture).
• Conduct periodic deep dives, including:
  • Executive social presence
  • Algorithm and content format testing
  • Geo performance insights
  • Topic/trend tracking
• Evaluate channel health—engagement rates, audience growth, community dynamics, sentiment, and listening insights.

4. Executive Social Thought Leadership Analytics

• Provide insights for executive social strategies and key moments (Earnings, Discover, Davos, AI House, etc.).
• Evaluate voice, influence, and content resonance across channels.
• Support performance reviews, narrative evolution, competitor benchmarking, and opportunity identification.

5. Podcast & Audio Performance Reporting

• Partner with the podcast team to measure episode performance, downloads, retention, and engagement.
• Provide insights to shape show strategy, guest selection, and cross‑channel promotion.

6. Tagging, Governance & Data Quality Management

• Govern the Communications Tag Manager architecture; maintain metadata standards; monitor Initiative .
• Strengthen tagging rigor across Newsroom, social,…