Music Marketing Manager

Pure Mosaic Records exists to nurture a new generation of artists and songwriters, elevating pure voices across the world in God’s praise. Our mission centers on purity in purpose, honor in conduct, authenticity in expression, and family in relationship. We steward artists with care, excellence, and a Christ-centered commitment to serving the Church and the communities we influence.

The Marketing Manager will lead and execute all marketing, digital strategy, and brand development initiatives for Pure Mosaic Records and its roster of artists. This role requires a proactive, organized, detail-oriented individual who thrives in a fast-paced release environment and is passionate about Christian music and ministry-focused artistry.

The Marketing Manager oversees social media, digital advertising, content creation, release marketing campaigns, artist brand development, You Tube strategy, and cross-team communication. This role ensures each artist’s message is communicated clearly, creatively, and consistently while stewarding the PMR brand with excellence.

• Build, present, and execute comprehensive marketing plans for singles, EPs, albums, and music videos.
• Lead release kickoff meetings with artists and team members to align messaging, timelines, and deliverables.
• Draft and maintain release timelines, task lists, and internal communication through project management tools.
• Coordinate DSP pitch submissions, social plans, email campaigns, and promotional assets for each release.
• Track key analytics and provide weekly and end-of-campaign performance reports.
• Evaluate campaign results and recommend improvements for future releases.

• Manage Pure Mosaic Records’ brand social media profiles, ensuring voice consistency and meaningful engagement.
• Develop weekly and monthly content calendars for PMR and select roster artists.
• Assist artists with content ideas, scripts, prompts, trends, and posting structures that support brand identity and release objectives.
• Edit and publish short-form content across Instagram, Tik Tok, Facebook, You Tube Shorts, and emerging platforms.
• Monitor community engagement, respond to comments and messages when appropriate, and maintain a healthy brand presence.

• Plan and lead content shoots, photoshoots, and video shoots.
• Produce or oversee creation of graphics, cover art, promotional reels, lyric videos, thumbnails, and marketing visuals.
• Manage post-production workflows, approvals, and delivery schedules.
• Maintain organized content libraries, naming conventions, and archival systems.
• Coordinate with videographers, designers, and contractors when outsourcing creative assets.

• Oversee PMR’s main You Tube channel, content upload schedule, playlists, metadata, thumbnails, and optimization.
• Develop growth strategies for You Tube, including Shorts, long-form video, and multi-artist content opportunities.
• Monitor analytics and identify opportunities to increase watch time, subscriber growth, and audience retention.
• Support artist channels with coaching, optimization tips, asset delivery, and channel management when needed.

• Facilitate brand audits and vision sessions for new and existing artists.
• Create and maintain Artist Brand Guidebooks including messaging, visual cues, bios, photos, and creative direction.
• Collaborate with artists to refine their online presence across socials, DSP profiles, and websites.
• Conduct bi-annual brand reviews, delivering clear recommendations for updates and improvements.

• Plan and manage ad campaigns for releases, tours, events, and brand initiatives.
• Monitor advertising performance and adjust campaigns for optimal ROI.
• Coordinate influencer, playlist, and partner marketing opportunities when appropriate.

• Collaborate closely with A&R, Operations, and Artist Management to ensure alignment across release schedules and brand direction.
• Participate in weekly team meetings, communicating progress…