Sales and Brand Director

Sales & Brand Growth Director

Job Description:

Establish and realize marketing goals at the director level. Direct and oversee all marketing initiatives. Grow the organization by creating emotional connections and increasing community influence. Lead a strategic marketing vision that amplifies both Sales and Brand Growth in our local restaurant and community.

Roles & Responsibilities:

• Develop and execute a written marketing plan for the organization
• Effectively communicate and achieve desired marketing goals
• Calibrate monthly with the Operator on performance and initiatives/focus areas
• Work directly with the Director of Financial Stewardship to create and steward the monthly marketing budget
• Leverage marketing assets:
• Food – Lead with real food, then DOCs if necessary
• Cow – Chick-fil-A Celebrity
• People – Create “REMARK”able experiences
• Influence – Impact the community through inside/outside restaurant events
• Cast inspiring vision
• Compel team to achieve clear goals
• Match passion to actions and behaviors
• Serve tomorrow’s market
• Learn about our guests and innovate the organization to keep us relevant to changing customer needs
• Embrace technology and engage digital channels
• Spotlight/Data Insights/Social Media
• Engage our brand customer
• Study behaviors, attitudes, and preferences to create relevant communications, content, and experiences that effectively engage guests
• Actively engage businesses/schools/ADP opportunities
• Lead and collaborate with charisma
• Serve as our “Chief Fun Officer” & "Chief Storyteller", while showcasing strong communication skills and exhibiting strategic follow-through
• Maintain a growth orientation, while being guest-obsessed and community-driven
• Strategize with department heads regularly to address opportunities and rally support

Scorecard:

• Sales Change
• Outside Sales Change
• Spotlight Change

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.