Regional Sales Manager - Southeast

Overview

Regional Sales Manager

Company: Anderson‑Negele (A Ralliant Company)

Department: Sales

Travel: Up to 60%

Locations: Southeast U.S. Region – Ideal:
Spartanburg, SC, Charlotte, NC or near a major airport in surrounding area.

Anderson‑Negele is a global leader in sanitary process instrumentation for the dairy, food, beverage, and life sciences industries
. Our sensors and controls help the world’s most trusted brands ensure product quality, safety, and consistency—every single day.

Our products are engineered with uncompromising hygienic design, meeting or exceeding 3‑A, FDA, and industry‑specific compliance standards
, with a reputation for accuracy, cleanability, reliability, and long lifecycle value
. Our portfolio spans temperature, pressure, turbidity, conductivity, flow, and level measurement systems, all purpose‑built for sanitary applications.

As part of Ralliant
, a global precision‑technology powerhouse, we are backed by elite engineering capabilities, a culture of continuous improvement, and a commitment to breakthrough innovation. Ralliant brings the scale, investment, and technology acceleration that allows Anderson‑Negele to punch far above its size in industrial measurement markets.

The Regional Sales Manager (RSM) drives aggressive revenue growth for Anderson‑Negele’s sanitary instrumentation portfolio by developing strategic channel partners, engaging end‑users, and expanding market share in the Southeast U.S. This role represents a brand known and trusted across the dairy and beverage supply chain—one that processors rely on for hygienic measurement accuracy, operational uptime, and regulatory compliance. You are the face of the company in your region, partnering closely with processors, OEMs, integrators, distributors, and engineering firms to solve real production challenges.

Customer & Channel Engagement

• Call on engineers, plant managers, quality teams, integrators, OEMs, and distributors to provide application guidance, product selection support, and process‑optimized solutions.
• Conduct on‑site trainings, lunch‑and‑learns, plant walk‑throughs, and system application reviews.
• Strengthen and expand relationships with channel partners, ensuring coverage, capability, and performance aligned to revenue targets.

Territory Growth & Sales Execution

• Deliver year‑over‑year sales growth by increasing penetration within existing accounts and opening new strategic opportunities.
• Develop and execute a territory business plan that outlines sales objectives, key accounts, new targets, and regional industry trade shows.
• Maintain an accurate CRM pipeline and forecast through Salesforce, monitoring funnel health and conversion rates.

Collaboration & Product Expertise

• Work cross‑functionally with Marketing, Product Management, Engineering, and Customer Service to design solutions, and deliver winning project proposals.
• Provide market feedback on competitive activity, emerging applications, and product improvement opportunities.
• Position Anderson‑Negele as the preferred sanitary instrumentation partner through differentiated value: reliability, hygienic design, application‑specific solutions, and world‑class support.

Education & Experience

• Bachelor’s degree in engineering, food science, business, or related field preferred.
• Minimum 7 years of technical sales experience, ideally in sanitary processing, food & beverage production equipment, or process automation.
• Experience managing distributors, OEMs, integrators, and rep networks with >$10M annual revenue territory responsibility.

Technical & Professional Skills

• Working knowledge of sanitary processing environments (CIP/SIP, hygienic design, dairy & beverage plant operations).
• Strong ability to read and interpret P&IDs, spec sheets, process diagrams, and industry compliance standards.
• Highly effective communicator—capable of engaging engineers and executives alike.
• Strong organizational skills with ability to manage shifting priorities in a fast‑moving environment.
• Advanced user with Salesforce CRM and Microsoft Office (Excel emphasis).

Travel

• Up to 60% travel within…