Marketing Systems Specialist

Overview

The Marketing Systems Specialist is responsible for optimizing the technology ecosystem that powers marketing operations, enablement, and learning. This role combines system administration, data governance, change management, and analytics to ensure tools and platforms within this ecosystem operate efficiently and deliver valuable, data-driven insights. Working closely with the Marketing Operations Manager, cross-functional teams, and vendors, this position supports daily platform management, oversees the deployment of system enhancements, and develops dashboards to facilitate strategic decision-making.

• System Support & Administration
• Serves as the primary administrator and point of contact for assigned platforms (e.g., Content Management Systems (CMS), Learning Management Systems (LMS), Customer Relationship Management (CRM), Sales Enablement, Work Management, etc.)
• Manages user access, permissions, and configurations to maintain compliance and security.
• Partners with IT and vendors to resolve technical issues and support system integrations.
• Leads quarterly governance reviews for each system, ensuring data cleanliness, folder structure, and tagging standards.
• Supports testing and rollout of new features, integrations, or system updates.

• Content & Data Management
• Maintains content libraries within CMS, Sales Enablement, and LMS platforms, ensuring assets are up to date and properly tagged.
• Supports content uploads, metadata structure, and version control aligned to governance standards.
• Conducts regular audits to ensure accuracy and eliminate outdated materials.

• User Support & Enablement
• Serves as the first point of contact for user support, onboarding, and troubleshooting.
• Develops and maintains user documentation (guides, FAQs, SOPs, etc.).
• Creates and delivers new user onboardings and quarterly training sessions for business units.
• Gathers user feedback and translates it into system improvements.

• Process Improvement & Optimization
• Identifies inefficiencies and recommends workflow enhancements across systems.
• Partners with stakeholders to document standard operating procedures (SOPs).
• Participates in testing and rollout of new features or integrations.
• Collaborates with the Marketing Operations Manager on workflow improvements within Work Management Platforms and project management tools.

• Data Analysis & Reporting
• Develops and maintains usage dashboards across systems.
• Creates quarterly performance reports showing adoption, turnaround times, and key metrics.
• Supports leadership with ad hoc data analysis across marketing tools.
• Uses Power BI or similar tools to visualize efficiency and performance trends.

• Cross-Functional Collaboration
• Partners with Marketing Managers, Sales Enablement, and Multimedia to ensure tools align with business needs.
• Shares user feedback and analytics to inform system roadmaps.
• Represents the Marketing Operations team in vendor calls and internal project meetings.

• Other Duties and Responsibilities
• Participates and works within ISO 9001 quality standards guidelines in accordance with Contec’s quality goals. Others may be assigned.

To be successful in their essential duties, the individual is also expected to have general knowledge of and stay current in developments in the following areas:

• Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Customer Focus: Builds strong customer relationships and is dedicated to meeting the expectations and requirements of internal and external customers.
• Functional/Technical
  
  Skills:
  
  Has the functional and technical knowledge and skills to do the job at a high level of accomplishment. Highly organized and detail oriented.
• Communicates & Listens Effectively: Develops and delivers multi-mode communications that conveys a clean understanding of the unique needs of different audiences. Listens to accurately receive and interpret messages in the communication process.
• Collaboration: Builds partnerships and works cooperatively with others across the organization to achieve shared objectives.
• Manages Ambiguity: Operates effectively, even when things are not certain, or path forward…