Digital Marketing Executive

** This role is based out of our Ripponden office - 3 days per week with 2 days from home**

JLA is a mission critical infrastructure solutions business offering services Laundry, Catering, Heating, Fire Safety, Infection Control and Air Conditioning.

The company offers an end-to-end, on premise, machine supply and breakdown service proposition under the name Total Care, and additional products and services. JLA is driven by a world class Sales & Marketing engine, owns and maintains all assets, and has an efficient on-site operations team working with daily with customers.

As Digital Marketing Executive you will report into the Senior Digital Marketing Manager and assist with the management of digital marketing across the JLA Group.

The successful candidate will be stepping into a highly commercial B2B environment with a focus on growth. We are looking for someone to assist with day to day digital omnichannel across SEO, website content, paid media and ongoing campaign effectiveness and reporting.

We’re looking for an ambitious and passionate marketer with a great track record to help accelerate our growth. This is a pivotal role for a creative, technical, data-savvy marketing professional looking to grow their career with a fast growing B2B business.

You’ll work closely with our wider Marketing & Data team to help launch and refine customer acquisition campaigns. You should have a background in customer acquisition and know the key performance media channels with strong communication skills, and experience in hands on digital campaign management.

• With assistance from the digital marketing team, you will be responsible for the SEO, website & paid media performance.
• Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA)
• Support annual and monthly planning cycles with recommendations based on insight and ambition.
• Report weekly and monthly on campaign performance, insight, and channel level activity.
• Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
• Identify trends and insights in digital marketing and use these to optimise spend and performance.
• Manage and optimise creative messaging by channel and demographic.
• Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Management and measurement of digital and website performance against agreed KPIs (traffic, conversion rate, bounce rate, time on site etc).
• Work closely with marketing colleagues and agencies to maximise the reach and efficiency of all marketing campaigns.

• Proficient in marketing research and statistical analysis.
• Strong analytical skills and a high degree of business acumen.
• Strong organisational, communication and presentation skills.
• Good communicator - able to translate complex problems into simple solutions (written and verbal).
• Proven ability in handling concurrent projects with attention to detail and accuracy.
• Proficiency in Microsoft Office Suite.

• 3 years experience in digital marketing.
• Experience setting up & managing digital marketing campaigns organic and paid platforms.
• User experience and Conversion Rate optimisation experience desirable.
• Experience planning content across multiple channels.
• Comfortable managing content production, whether internally or using external suppliers.

• Educated to degree level (or equivalent) preferably in an marketing, digital, analytical, business or IT-related subject.

• Driven to keep self-developing and following the latest technologies.
• Problem solver - see opportunities where others see challenges.
• Logical - ability to demonstrate consistently balanced good judgement and logical thought prioritisation.
• Agile - take the initiative & adapts.
• Collaborative - works well with stakeholders across the business.
• Positive and proactive - glass half-full attitude, with great initiative.
• Flexible and responsible - excels in a fast-paced environment and…