Assistant Store Manager

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Reports to Store Manager

As an Assistant Store Manager, you will partner with your Store Manager to support store team members to achieve sales performance expectations through active coaching, development of a team selling environment, and operational excellence when you are the manager on duty. This includes working with your Store Manager to assist in recruiting, hiring, and training the store team members to deliver an exceptional customer experience.

• Inspire store team to achieve their best performance
• Execute to maximize growth and potential
• Create an engaged and inclusive store environment
• Elevate the customer experience through operational excellence
• Exceed customer expectations in all interactions

• Partner with Store Manager to lead store staff to achieve sales, service, and operational expectations.
• Support the Store Manager’s efforts to set clear performance expectations and ensure the store team is trained in sales, customer service, and operations to meet company standard.
• Model company values and lead by example as an active coach.
• Communicate priorities and sales‑driving information effectively to ensure store staff is equipped to maximize business opportunities.
• Assist Store Manager in recruiting store staff and embrace diversity by contributing to an inclusive store environment.

• Support the Store Manager in achieving store business plans, including sales, customer service and operational goals.
• Assist in developing game plans and following up on execution to maximize sales and drive consistent performance results.
• Partner with Store Manager to present opportunities with fact‑based information and recommendations while leveraging data (store reports) to make the right decisions.
• Participate in driving business outreach opportunities and communicate leads to Store Manager, Multi‑Unit Manager and Business Outreach team.
• Identify performance opportunities and assist in developing a plan to address and manage issues effectively.

• Partner with Store Manager to ensure store schedule accuracy and proper staffing to effectively execute initiatives and operational tasks, while maintaining proper sales coverage to deliver on the customer promise.
• Assist with training store staff on all internal operational functions.
• Stay informed on corporate communication, directives, initiatives, and policies and procedures.
• Support the Store Manager with the implementation of store programs to increase efficiencies in sales, service, operations, and branding.

• Contribute to an engaged and inclusive store environment where opinions and contributions are recognized and valued.
• Support a culture of learning and development, ensuring training tools are leveraged.
• Serve as a role model to all store team members and provide enthusiastic motivational leadership.
• Assist in creating a steady pipeline of external talent through recruitment.
• Partner with Store Manager to conduct regular store meetings ensuring all store team members are up to date with all company directives.

• Assist with training the store team on the customer service expectations to create an exceptional customer experience.
• Support the Manager to lead the store team to exceed customer expectations and achieve a high Net Promoter Score.
• Leverage all customer feedback to take appropriate actions and prevent or resolve customer concerns.
• Collaborate with the Manager to ensure the store is visually set to brand standards and marketing initiatives are executed per company direction.

• Minimum of 2 years of Retail or Sales experience.
• Creative individual who demonstrates good judgement and is tuned‑into the pulse of the business.
• Self‑motivated, results oriented, strategic thinker.
• Strong organizational and leadership skills.
• Excellent written and verbal communication skills.
• Demonstrates active listening and problem‑solving skills.
• Proven ability to train and develop high performing store teams.
• Proficient in technology systems, applications, Microsoft Office, and video conferencing.
• Ability to operate a computer…