Marketing Automation Specialist

Overview

Integrated Real Estate Group. Join our family-owned company with 20 years of expertise in property development, senior housing, multi-family projects, and construction. We prioritize quality, community, and excellence in all our endeavors. Be part of a team committed to building thriving spaces and enhancing lives. Apply now to contribute to our legacy of success and innovation.

The Marketing Automation Specialist is responsible for leading the execution, optimization, and ongoing improvement of marketing automation programs. This role owns campaign workflows, data quality, and reporting, and serves as a subject-matter resource for marketing systems and processes. The position partners closely with Marketing, Leasing/Sales, and Operations to ensure marketing efforts are efficient, measurable, and aligned with business goals.

• Lead the setup, execution, and optimization of automated marketing campaigns, including email, text, and multi-step workflows.
• Own audience segmentation, data management, and lead routing processes to ensure accuracy and effectiveness.
• Serve as the primary day-to-day administrator for marketing automation and CRM platforms.
• Monitor campaign performance and provide insights, reporting, and recommendations to improve results.
• Build and maintain dashboards and regular reports on campaign effectiveness, lead performance, and conversion metrics.
• Conduct testing (A/B testing, timing, messaging) and apply learnings to improve campaign performance.
• Partner with Marketing, Leasing/Sales, and Operations teams to support lead generation, follow-up, and resident engagement.
• Identify opportunities to improve automation, efficiency, and scalability across marketing programs.
• Document workflows, standards, and best practices; provide guidance and support to junior team members as needed.
• Ensure compliance with data privacy regulations, opt-in/opt-out requirements, and company policies.
• Stay current on marketing automation tools, trends, and best practices.

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 4–7 years of experience in marketing automation, digital marketing, or marketing operations.
• Hands-on experience managing marketing automation and CRM platforms required.
• Experience in multifamily, senior living, real estate, or service-based industries preferred.

• Strong knowledge of marketing automation platforms and CRM systems (e.g., Hub Spot, Salesforce, Yardi, Marketo, or similar).
• Proven ability to manage complex workflows, segmentation, and campaign reporting.
• Strong analytical skills with the ability to translate data into actionable insights.
• High attention to detail and strong organizational skills.
• Ability to manage multiple priorities and deadlines independently.
• Strong communication and collaboration skills.
• Ability to explain technical concepts to non-technical stakeholders.

• Prolonged periods of sitting and working at a computer.
• Ability to communicate effectively in person, via phone, and electronically.
• Occasional travel may be required for meetings or training.

This job description is not intended to be an exhaustive list of duties or responsibilities. Duties may be adjusted based on business needs and company policy.

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life
• Disability
• Critical Illness & Accident Coverage
• Legal &
• Referral Programs – employees and residents
• Competitive Wages
• Zay Zoon - access 50% earned wages anytime

Enjoy luxury living at your employee price. Full time employee qualify for a 20% discount at any of our multi-family apartment communities immediately upon hire, based on availability. Cut your commute! Cut your rent!

Integrated Real Estate Group is an Equal Opportunity Employer. Integrated Real Estate Group participates in e-verify for employment authorization verification.