Associate Product Manager

Associate Product Manager
- Storage and Home Category

Deli is the largest office and stationery supplier in Asia, with a presence in over 160 countries and annual sales exceeding $7 billion. Over the past 20 years, Deli has experienced significant growth and expansion in the U.S. and European market, primarily through OEM private-label partnerships with major retailers like Walmart and Target in stationery, office, and home categories. As we continue our rapid growth and explore new opportunities, Deli Inc.

is committed to strengthening its team in the U.S. market in home and general storage categories. Join our dynamic team and play a key role in shaping the future of Deli Inc.'s presence. Be part of an exciting journey that combines innovation, growth, and a global reach.

Reporting to the Senior Product Manager, the Associate Product Manager is responsible for driving the development and execution of customer product and merchandising programs in the U.S. market. This role involves managing the ongoing evolution of product lines to enhance company sales and profitability. The Product Manager oversees the entire product development lifecycle, from initial concept and idea generation to product launch and lifecycle management.

Key responsibilities include defining product and brand vision, establishing technical requirements, and collaborating closely with cross-functional teams such as sales, design, and operations to ensure customer satisfaction and business goals are achieved. The Associate Product Manager will create and maintain cross-functional roadmaps and timelines to support the successful launch of new products. The role also involves evaluating and enhancing the competitiveness and profitability of existing product lines to maintain a strong market position.

This role requires a detail-oriented, results-driven professional with a passion for product development, a customer-focused mindset, and strong leadership capabilities.

• Category Performance Management:
• Take full ownership of category sales, margins, inventory levels, and quality targets, ensuring product lines meet or exceed company goals and customer expectations.
• Client Engagement:
• Foster strong client relationships through effective communication and on-site visits to support project development and product proposals.
• Market Research & Analysis:
• Conduct comprehensive market research on product category trends and key customer-specific developments using primary and secondary data sources, as well as independent retail analysis.
• Strategic Planning & Execution:
• Develop and implement strategic category plans with tactical initiatives to drive sales growth and profitability.
• Lead the development and execution of go-to-market strategies for new products and merchandising initiatives by collaborating cross-functionally with all relevant departments.
• Product Development Guidance:
• Provide clear product direction to account teams regarding specifications, packaging options, and cost targets to align with business goals.
• Define and oversee the creation of marketing collateral, merchandising strategies, and launch plans for new and existing products. Manage the development of product packaging, labeling, catalog copy, sell sheets, product specifications, customer presentations, and training materials.
• Product Lifecycle Management:
• Oversee the entire product lifecycle, including product line rationalization, product refreshes, and category discontinuations to optimize the company’s product portfolio.

• Bachelor’s degree in Merchandising, Industrial Design, Marketing, Business Administration, or a related field.
• 1-3 years of professional experience in merchandising, product management, product development, industrial design, or marketing preferred
• Proven track record of developing successful products and managing product lines from concept to market launch.
• Experience working with major U.S. or European retailers such as Walmart, Target, or similar is highly desirable.
• Understanding of the European retail market preferred.
• Experience in storage and/or stationery categories preferred.
• Strong customer engagement skills, including experience in product proposals and client communications.
• Exceptional verbal and written communication skills with the ability to present effectively to internal and external stakeholders.
• Team-oriented with demonstrated ability to lead and collaborate within cross-functional teams.
• Proficiency in Microsoft Excel, PowerPoint, Word, and other relevant business software.
• Strong organizational and time-management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Ability to speak Chinese is a plus, but not required.