Front End Marketing Engineer

Our client, a family-owned tire distributor that has been a staple in the communities where it does business throughout Michigan, northern Ohio, Indiana and Illinois is looking for a Front End Marketing Engineer. As the Front End Marketing Engineer, you will serve as a critical technical liaison between Digital Marketing and Engineering, translating marketing strategy into high-performing, customer-facing web experiences

• 3–5+ years professional front-end development with React and Type Script
• Experience with Tailwind CSS and modern build tooling
• Hands‑on ownership of Google Tag Manager and Google Analytics 4
• Experience integrating Contentful (or other headless CMS) with React applications
• Practical experience designing/running A/B tests and interpreting results with cross‑functional partners
• Familiarity with Contentsquare (or similar product analytics/session replay) for UX diagnostics.
• Strong grasp of web performance, accessibility, and responsive design
• Proficiency with Git, code review, automated testing, and CI/CD
• This role blends modern front end development expertise with a strong understanding of digital marketing measurement, experimentation, and optimization. You will build, optimize, and maintain scalable React applications while owning analytics, tagging, and experimentation frameworks that enable data‑driven decision making
• Partner closely with Marketing, Product, UI/UX, and Engineering teams to scope requirements, validate hypotheses, and deliver iterative enhancements in an agile environment
• Acting as both a hands‑on engineer and a marketing technology expert, you will ensure implementations meet performance, accessibility, SEO, privacy, and security standards while providing clear insights into user behavior and campaign effectiveness
• Through experimentation, analytics, and continuous optimization, you will help evolve digital experiences and empower Marketing with reliable, actionable technical solutions
• Build, optimize, and maintain customer facing UI with React + Type Script and Tailwind
• CSS, ensuring performance, accessibility (WCAG 2.1 AA), and SEO best practices
• Implement, govern, deploy and validate tags and pixels in Google Tag Manager
• Maintain and own Google Analytics reporting
• Stand up and execute A/B and multivariate tests, from hypothesis through rollout and post test recommendations
• Integrate front end apps with a headless CMS: content modeling, preview, localization, and editor friendly components
• Instrument user journeys and diagnose UX friction using Contentsquare (or equivalent); translate findings into actionable UI improvements
• Collaborate with Product, Marketing, UI/UX, and Engineering to scope requirements, estimate effort, and ship iteratively in an agile environment
• Enforce quality via automated tests, CI checks, and analytics validation; monitor Core Web Vitals and guardrail budgets
• Document components, tagging schemas, experiment setups, and CMS integration patterns for repeatable delivery and governance
• Uphold privacy and security expectations across all implementations

WHO WE ARE

Choosing the Hire Road is about shared success, active and committed partnerships and relationships that last. Hire Road is solely focused on connecting highly skilled professionals with leading organizations. We are a solutions-based, results-oriented staffing company specializing in a wide range of industry specific practices. To put it simply, we recruit, screen and hire talented people for temporary and full‑time positions.

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision.

The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.