Marketing + Community Events Manager

We are a youth development organization that enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, we create active learning experiences that build inner strength, self–confidence, and resilience that kids can carry to everything they do.

Individual will work collaboratively with First Tee – Sandhills staff, partners, and supporters to help further the mission. They will provide support and assistance with the implementation of marketing, public relations, and promotional strategy for the organization.

They will be tasked with creating, implementing and overseeing the execution of effective messaging that grows awareness, increases youth participation and volunteer involvement, while driving new individual and corporate donor dollars. Individual will perform a variety of task, such as creation and development of print and online advertising, email marketing, website management and content development, and an increased social media presence – all that passionately tell our story on a cost efficient marketing budget.

This position offers a unique opportunity for exposure to all aspects of nonprofit management as part of a growth-orientated organization. Individuals should have a strong work ethic and effective communication skills, demonstrate flexibility, show enthusiasm and take initiative. Applicants should be of good character and reputation, and have a desire to carry out the mission of First Tee by mentoring to youth.

In addition to the areas highlighted in the overall job description; the individual will be responsible for the following specific duties in the four major areas of the organization’s operation:

• Develop and oversee annual metric goals for consumer engagement
• Oversee 12 Month Communication Plan including but not limited to,
• Social Media Platforms
• Targeted Monthly Newsletters
• Press Releases
• Flyers/Posters
• Annual Impact Reports
• Photography & Videography
• Work within a provided budget to schedule paid digital and print ads
• Maintain and update the organization’s website
• Assist with updating annual donor acknowledgement letters and mailers
• Assist in drafting grant letters and materials
• Maintain a thorough understanding of First Tee brand voice and guidelines
• Oversee a Seasonal Communications + Marketing Intern Role

In conjunction with Executive Staff and BOD Committees, help execute annual initiatives including, but not limited to:

• Strategize, Plan and Manage all Fundraising Events (Kick Back at the Cradle, Smokin’ in the Pines, Drive 4 Kids, Breakfast at the British ++) and their execution
• Track metrics tied to all events – attendance, budget, marketing materials, messaging (pre/post)
• Collaborate on seeking out new fundraising events and opportunities
• Assumes responsibility for fundraising efforts in non-traditional markets such as auctions and raffles by identifying opportunities, scheduling on calendar and obtaining items for auction and acquiring donations
• Aid in the development, planning and logistics for donor related events – appreciation days, cultivation events ++
• Coordinate materials and marketing for pre-event registration and event day execution
• Ensure adequate photography and videography coverage for all events
• Implement a structured reporting process for events, fundraising and community development to assess effectiveness of activities while aiding in ongoing strategic planning

In conjunction with the Volunteer Coordinator, provide support in key areas including,

• Fulfilling sponsor packages connected to the volunteer programming
• Preparing annual thank you messages, thank you events and general volunteer program recaps
• Ensure proper photography and videography coverage for recapping volunteer engagement in all outlets

Be able to answer basic program questions, schedule inquiries and First Tee Program FAQs.

Aid in registration process, ensuring all registrations have been completed.

Be able to communicate with parents/guardians how to complete online registration,…