Advertising Specialist

Position: Paid Advertising Specialist
We are partnering with an award-winning, fast-growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio.

The Role

You will play a central role in planning, building and optimising multi-channel paid campaigns aligned to client KPIs and commercial objectives.

This is a specialist-level position suited to someone who:

Can independently manage multiple client accounts
Contributes strategic insight, not just execution
Consistently drives performance improvements
Understands how search intent and audience-led social strategies work together

Key Responsibilities

Strategy Development

Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targets
Conduct keyword, competitor and audience research to identify opportunities
Build integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, Linked In and Tik Tok
Forecast budgets, performance expectations and scaling opportunities
Refine strategy based on trends, seasonality and market conditions
Campaign Implementation & Management

Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platforms
Create scalable, best-practice account structures
Write compelling, performance-focused ad copy
Manage product feeds and shopping campaigns where relevant
Ensure accurate tracking and conversion implementation
Performance Optimisation

Monitor and optimise campaigns to improve KPIs and conversion rates
Refine bidding strategies, targeting and placements
Implement structured A/B testing across creative, copy and landing pages
Identify underperformance and proactively implement solutions
Provide CRO and landing page recommendations
Tracking, Analytics & Reporting

Implement and manage tracking via Google Tag Manager, GA4 and social pixels
Troubleshoot attribution and reporting discrepancies
Build dashboards using Looker Studio (or similar)
Deliver commercially focused performance reports
Translate data into clear, actionable insights
Client & Account Management

Take ownership of allocated client accounts
Manage budget pacing and scaling opportunities
Communicate performance updates and strategic recommendations
Collaborate with SEO, Content, Design and Development teams
Identify growth opportunities across additional channels
Experience

Strong paid media experience, ideally within an agency environment
Hands-on expertise across both PPC, Paid Search and Paid Social
Commercially aware with a clear understanding of client KPIs
Strong analytical and data interpretation skills
Confident communicator with excellent written skills
Highly organised and comfortable managing multiple accounts
Experienced in managing ad spend and allocated time budgets
Benefits

£32,000 – £38,000 depending on experience
Hybrid working model (minimum two days per week in the office)
Personal training budget and structured development pathway
Clear career progression opportunities
Collaborative and supportive team culture
Regular team and company social events