Marketing Coordinator
Job in
Pinetown, 4093, South Africa
Listing for:
ASSA ABLOY
Full Time
position
Listed on 2026-01-24
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Manager
Job Description & How to Apply Below
Location: PinetownAnnexure A – Job Description
ROLE PROFILE
Job Title:
Marketing Coordinator
Reports to:
Sales & Marketing Director
Department:
Marketing
Location:
Manchester Park, Durban
PURPOSE
OF THE ROLE
As Marketing Coordinator, reporting directly to the Sales & Marketing Director, you will be responsible for defining and leading the organization’s marketing strategy and branding requirements as well as achieving measurable revenue growth directly attributed to defined marketing activities and presence. This position suits a technically minded marketing person who can understand the IDS product basket, our market position, competitors and suitable channels;
and thrives on change management in a challenging and dynamic market environment. Position will require extensive interaction with customers, sales and technical teams and demands high energy levels and ability to work under pressure.
RESPONSIBILITIES / ACCOUNTABILITIES
Key Responsibilities:
Implement marketing strategy and campaigns for IDS and all its brands that fall under the IDS umbrella.Implement digital marketing strategy and campaignsDevelop and manage digital marketing campaignsOversee the implementation of the social media strategyWork in partnership with business unit heads, sales team and other stakeholders to find and guide content for social media and websitesAssist in design, content writing, image creation and marketing support as requiredIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in social media and digital marketingOngoing research into social media on changes and updates, best times for posting and differences per market and countryFull co-ordination of projects.
E.g.:
Layout, print production, receipt, quality checks and distributionAttend product training, launches and networking eventsStay up to date with Yale EMEIA campaigns, video, content, articles and other material on brand portal for use in local territories.Localize content, supplied by the EMEIA & Global Yale brand team, and filter relevant content for the South African and African marketsSupport the New Product Development team in creating artwork for packaging of new products, or updating products, according to the Yale brand CI guidelinesWebsites:
Manage and maintain the IDS corporate websiteWrite and optimise content for the website and social networking accounts such as Facebook and Twitter, Linked In and future optionsContinually work on the Search Engine Optimization of the website(s)Ensure articles written and back-end align with SEO requirementsHighlight and fix any errors or bugs in online content as requiredEdit and post videos, podcasts, images and audio content to online sitesTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionCreate online banner adverts and coordinate pay per click (PPC) ad managementSocial media:
Coordinate the social media content plan according to marketing planWrite posts for checking by marketing leadFind or create appropriate imagery, video, or audio as necessarySchedule postsAnswer comments and queries on the site with supervision by marketing team leadsEnsure customer queries are passed on to the correct people internally for resolution and follow up to ensure contact is madeEmailers:
Identify with marketing leads what product, promotional and other emailers are required to be sent to the customer and other databasesWrite copy for email marketing campaignsDevelop the emailer on mailchimpEnsure mailchimp account is up to date and maintainedSend out emailers once approved by marketing leadsKey Deliverables
Ensure that the marketing function aligns with business strategy and meets incremental revenue objectives directly attributed to defined marketing activities on a monthly basisMaintain and manage the website, website analytics account and the intranet relating to marketing activitiesManage, refine and grow the Company’s marketing database.Ensure all product and solutions materials are…
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