Marketing Manager

Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identity.

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within the Bluespec Holdings (Pty) Ltd group of companies.

Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration.

Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Create, maintain, and conduct analytics reporting in order to extract key insights for future campaign developments and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Working in partnership with the ad agencies, develop creative briefs and guide creative direction to meet objectives for all advertising platforms.

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Identify effectiveness and impact of current marketing initiatives with tracking and analysis.

Produce valuable and engaging content for the company website that attracts and converts specified target groups.

Build strategic relationships and partner with key industry players, agencies, and vendors.

Measure and report on the performance of marketing operations, gain insight and assess against goals; and

Analyse customer behaviour and adjust advertising operations; accordingly,